VANCOUVER, Feb. 16, 2017 /CNW/ - 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the "Company" or "3tl") announced an agreement to provide PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, for a brand (the "Brand") owned by a multinational confectionery and pet food company (the "Brand Owner").
PLATFORM³ will be used as the mobile platform for a shopper marketing promotion to promote the Brand in retail locations. The promotion is expected to commence in July 2017 and run for two months. Customers of the Brand who validate their purchase receipts with their mobile device via PLATFORM³ will be rewarded with promotion codes redeemable for movie tickets.
The Brand is one of 61 brands owned by the multinational confectionery and pet food company. 3tl has previously licenced PLATFORM³ for five other shopper-marketing promotions for the Brand Owner, including an annual licence for one of its other brands to be launched in 2017 (please see news release dated January 24, 2017).
"Repeat business from this multinational brand owner is validation that PLATFORM³ is delivering results for consumer packaged good companies," said Rob Craig, CEO of 3tl. "PLATFORM³ is enabling leading brands to connect directly with consumers on mobile devices in retail stores and reward them for purchasing and interacting with the brand. Our technology also allows the brand to collect valuable consumer data so they can target consumers with offers based on purchasing behaviour and demographics. We are working hard to develop deeper relationships with repeat customers, providing increased ROI for brands and high margin SaaS revenues for 3tl."
About 3tl Technologies Corp.
PLATFORM³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.
For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3tl Technologies Corp.
For further information: 3tl Technologies Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]