VANCOUVER, Sept. 24, 2015 /CNW/ - 3TL Technologies Corp. (TSXV: TTM) (the "Company") announced today that its wholly owned subsidiary, 3 Tier Logic Inc., has licensed its Platform3 technology to a leading U.S food manufacturer (the "Brand") to enable a shopper marketing promotion that will take place in the 3rd largest grocery store chain in the U.S. The promotion will utilize Snap3, the receipt scanning module of Platform3, to activate the promotion.
In the promotion, which will take place in the winter of 2015, consumers will be given the opportunity to upload a photo of their receipt to a Snap3 microsite as proof of purchase of the product from the retailer. When the consumer purchases three of the Brand's products during the promotion period, they will be provided with a reward code that can be redeemed online for a ticket to see a movie in theatres across the U.S.
"The reward of movie tickets with a Snap3 promotion provides an attractive and relevant incentive to influence consumers' purchasing decisions at the point-of-sale," said Robert Craig, CEO of 3 Tier Logic. "Using Snap3 consumer packaged goods companies are able to digitize promotions that were traditionally done with mail and paper coupons, while collecting real-time information about where, when and who purchased their products. We partnered with an advertising agency on this promotion that has introduced 3TL to a number of major U.S. brands that are looking for ways to increase returns on their annual shopper marketing budgets."
3TL announced previously (see press release dated September 15, 2015) that it's wholly owned subsidiary, 3 Tier Logic Inc., has established strategic alliances with a number of advertising agencies that will utilize the Company's Snap3 and Social Portal technologies to provide a shopper marketing and sales promotions solution to for their customers in the U.S and Canada. Spending on digital promotions is expected to boom, growing from US$32.2 billion in 2013 to US$80.3 billion in 2017, according to MarketingCharts.
Snap3 and Social Portal are proprietary modules of 3TL's core product Platform3, which also has integrated proprietary modules for rewards and loyalty, data mining and customer relationship management. Snap3's Optical Character Recognition mobile shopper marketing technology enables in-store promotions by 'reading' uploaded receipts, verifying proof-of-purchase, and awarding rewards on a consumer-specific basis, while collecting valuable consumer data regarding including who, where and where products are purchased. Social Portal's consumer-to-consumer content marketing technology enables companies to reward consumers for sharing published content that supports their brands via Twitter, Facebook and Instagram.
About 3TL Technologies Corp.
Platform³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. Platform³ encompasses proprietary consumer engagement strategies and technology modules including Snap³ (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. Consumer Packaged Goods (CPG) companies and major retail brands use Platform³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, EA Sports, Fandango, Food4Less, Hollister, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment Trust, Playtex/Diaper Genie, Ralph Lauren, Red Bull, St. Louis Rams, The Wet Seal, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3TL Technologies Corp
For further information: 3 Tier Logic, Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]