Thirty-year media sales and public relations expert drives customer acquisition for consumer-to-consumer content marketing and data mining company
VANCOUVER, Nov. 26, 2014 /CNW/ - 3TL Technologies Corp. ("3TL" or the "Company") (TSXV: TTM) has reached an agreement with Patrick Pharris, a 30-year veteran of media sales and public relations, to work with the company on a full time basis to direct sales and marketing activities in the U.S. Pharris has worked with the company in the same capacity as a consultant since February 15, 2014.
During the first eight months of his engagement with the company Pharris and the 3TL sales team secured and serviced contracts with a number of category leading companies including: Proximo Spirits' Maestro Dobel Tequila; Pennsylvania Real Estate Investment Trust; Ivanhoe Cambridge's Guildford Town Centre; Morguard REIT's New Sudbury Centre; Ernie Ball music accessories company; Juanita's Foods; US Performing Arts Camps; and secured its first reseller Trialogue Direct.
Based in Los Angeles, Patrick Pharris has been involved in media and sponsorship sales, marketing, advertising, publicity, and promotions for more than 30 years. He has owned and operated four marketing agencies and has sold advertising, sponsorship, technology and marketing services to a wide range U.S. companies. His past clients have included Monster Beverage Corporation, General Motors, Nextel/Sprint, Caesars Entertainment, Princess Cruises, and dozens of other brands.
"After going public and raising close to $3,000,000 in gross proceeds we are able to bring Patrick on board full time and provide him with the resources to implement a sales program targeting major U.S. brands that are looking for ways to improve ROI on increasing digital advertising budgets," said 3 Tier Logic President and CEO, Robert Craig. "We have worked together on digital marketing projects for more than two years and we are confident that Patrick's experience and contacts can help us rapidly grow Platform³, our software-as-a-service (SaaS), cloud-based, consumer-to-consumer content marketing platform."
"I was a happy customer of 3TL prior to joining the company," said Patrick Pharris. "We've done some terrific work together for Monster Beverage Company and some of my other clients during the past couple of years. With spending on digital marketing expected to grow from $90 billion in 2013 to $185 billion by 2017, I am looking forward to working with the team to acquire new customers and position 3TL as the leader in the consumer-to-consumer content marketing business."
As the vice president of sales and marketing Pharris will be responsible for the development, implementation and management of the 3 Tier Logic sales plan, sales team recruitment and management, product pricing and development, and marketing. Pharris will report to 3 Tier Logic CEO Robert Craig. Pharris will work out of the 3 Tier Logic office in Los Angeles.
About 3TL Technologies Corp.
The company's core product Platform³, was launched in early 2014. Platform³ is a consumer-to-consumer content marketing, data mining, loyalty and rewards platform used by brands to engage consumers on the web or mobile phone through digital and social channels. Platform³ enables brands to facilitate the distribution of relevant brand content through friend-to-friend sharing via social media. Platform³ collects and analyzes data to determine which consumers are most valuable to a brand based on their level of social media brand engagement. The platform also incentivizes and rewards consumers for sharing brand content on their personal social channels. Customers access Platform³ through a cloud-based subscription service. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, Hollister, Ivanhoe Cambridge, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment Trust, Ralph Lauren, Red Bull, St. Louis Rams, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information, visit www.3tierlogic.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. SOURCE 3TL Technologies Corp.
SOURCE: 3TL Technologies Corp
For further information: MEDIA CONTACT: Robert Craig, (604) 639-5441, [email protected]; INVESTOR RELATIONS CONTACT: Robert Craig, CEO, (877) 623-8437, [email protected]; Kim Oishi, Director, (778) 997-6228, (416) 804-9228, [email protected]