Marketing veteran will help fuel entertainment industry sales
VANCOUVER, Dec. 1, 2014 /CNW/ - 3 Tier Logic (TSXV: TTM) has retained Al Hassas, a veteran entertainment industry executive and branded entertainment expert, to introduce and sell Platform³ to entertainment industry companies and to consumer brands that are deeply engrained in entertainment marketing. Hassas has served as a representative of 3 Tier Logic since March of 2014 and has introduced Proximo Spirits and music accessory manufacturer Ernie Ball as new clients to the company.
Based in Los Angeles, Hassas has worked in the entertainment industry as a talent representative, producer and brand consultant for the past 18 years. As a founder of United Talent Agency's Music and Branded Entertainment division, Al represented artists such as Eminem, Justin Timberlake and Prince as well as corporate clients Ammirati Puris Lintas, Showtime Networks, Kenneth Cole, Bausch and Lomb, and Loews Theatres, amongst others. He founded BOX Entertainment in 2002, which packaged and produced entertainment projects for Nike/Jordan Brand, Caesars Palace, RDF USA, Gloria Estefan, Justin Timberlake, Magic Johnson, and Muhammad Ali. From 2006-2010, Al worked with The Collective as head of marketing and as a partner in Collective Media (an entertainment industry management/production company) to develop, produce and package an array of entertainment marketing programs, non-scripted television programming, branded entertainment and Internet properties for a wide range of corporate clients such as MGM Resorts International and entertainers such as Linkin Park, Slash, Enrique Iglesias and Peter Gabriel. In addition, Al consulted for North America's number one music retailer Guitar Center with which he is currently the Executive Producer of the original award-winning series titled "Guitar Center Session's" for Direct TV. As CEO of Sweet Lemons LLC, Al continues his focus on artist representation, production, brand consulting and lends his broad expertise to the development of select technologies.
"We've worked with Al on custom digital marketing projects during the past couple of years with great success. After the launch of Platform³ earlier this year, we were encouraged by Al's belief that we could add value to his entertainment industry customers who are typically at the edge of social media engagement," said 3 Tier Logic President and CEO, Robert Craig. "His unparalleled contacts and keen insights into the entertainment industry are opening up many new opportunities for us to sell Platform³. As we continue to develop our technology and Saas product, Al is helping us understand the drivers for ROI in an industry that has a rapidly growing digital advertising budget."
"There is a lot of noise and competition in the digital and social engagement space these days," said Hassas. "What got me excited about Platform³ is the fact that it enables consumer-to-consumer sharing and allows brands to capture valuable data about their existing and potential customers that they don't already have or even have the ability to acquire. Platform³ creates the opportunity for brands to identify consumers who are actively engaged with their brand and establish an on-going dialogue with them through the use of one simple dashboard. Before Platform³ came along, brands had to hire multiple vendors to deliver Platform³'s tremendous capabilities."
Hassas will work closely with 3 Tier Logic CEO Robert Craig and will work on a daily basis with Vice President of Sales and Marketing Patrick Pharris.
About 3TL Technologies Corp.
The company's core product Platform³, was launched in early 2014. Platform³ is a consumer-to-consumer content marketing, data mining, loyalty and rewards platform used by brands to engage consumers on the web or mobile phone through digital and social channels. Platform³ enables brands to facilitate the distribution of relevant brand content through friend-to-friend sharing via social media. Platform³ collects and analyzes data to determine which consumers are most valuable to a brand based on their level of social media brand engagement. The platform also incentivizes and rewards consumers for sharing brand content on their personal social channels. Customers access Platform³ through a cloud-based subscription service. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, Hollister, Ivanhoe Cambridge, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment Trust, Ralph Lauren, Red Bull, St. Louis Rams, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information, visit www.3tierlogic.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. SOURCE 3TL Technologies Corp.
SOURCE: 3TL Technologies Corp
For further information: MEDIA CONTACT: Robert Craig, (604) 639-5441, [email protected]; INVESTOR RELATIONS CONTACT: Robert Craig, CEO, (877) 623-8437, [email protected]; Kim Oishi, Director, (778) 997-6228, (416) 804-9228, [email protected]