Affluent California Shopping Center Licenses 3 Tier Logic's Platform3 Technology As Cornerstone for New Digital Marketing Program
VANCOUVER, Feb. 10, 2015 /CNW/ - 3TL Technologies Corp. (TSXV: TTM)(the "Company") announced today that Bon Air Center, a local retail center located in Greenbrae, California, an affluent suburb of San Francisco, entered into an agreement with 3 Tier Logic (the Company's wholly owned subsidiary) to use its Platform³ technology as a cornerstone of its digital marketing program. Bon Air will capitalize on the functionalities of Platform³ to: rapidly increase the quantity of new visitors; increase frequency of mall visits; increase social media engagement; gather in-depth data about shoppers; and reward shoppers for sharing content about the retail center with their friends on Facebook, Twitter and Instagram.
"The methods of retail center marketing are evolving, rapidly," explained Bon Air Center's Marketing Director Vicki Kung. "Our current and potential customers are turning to digital media more frequently to find out about our retail stores, restaurants, sales, special offers, and events. We realized that we needed to leverage the power of social media and friend-to-friend marketing to maximize our reach and form a more personal relationship with our customers. Platform3 enables us to do that and help us to make our marketing much more effective and cost efficient."
After registering into the Platform3 program, consumers will be given access to a dashboard of content about Bon Air Center. As consumers share the content, they will acquire rewards points that can be redeemed for special offers from retailers as well as other rewards like concert tickets and other local activities. Bon Air Center will use the data mining functionalities of Platform3 to acquire detailed information about consumer profiles and content sharing behaviors to help the shopping center market to them more efficiently and on a one-to-one basis.
"Retail center owners and marketers are working feverishly to identify their most valuable shoppers, to get them engaged with the mall, and to communicate with them on a personal level, with the goal of increasing the frequency of their visits to the mall and increasing the quantity of new visitors," said Rob Craig, CEO of 3 Tier Logic. "Platform3 enables retail centers to accelerate consumer-to-consumer sharing of valuable content through social media channels targeted at customers in their geographic market. We are building a track record of helping retail mall owners increase their ROI on advertising as they seek to implement digital marketing targeted at local markets. With some 60,000 retail malls in North America, we are encouraged by our success to date and look forward to working with Bon Air Center to maximize the returns on their digital marketing budget."
On April 20, Bon Air Center will launch its Platform3 program with a register-to-win sweepstakes featuring locally significant prizes. Bon Air Center will promote Platform3 throughout all aspects of its overall marketing mix including weekly newspaper and online advertisements, email, merchant engagement, and on-site signage throughout the shopping center.
About 3TL Technologies Corp.
The company's core product Platform³, launched in early 2014, is a consumer-to-consumer content marketing, data mining, loyalty and rewards platform used by brands to engage consumers on the web or mobile phone through digital and social channels. Platform³ enables brands to facilitate the distribution of relevant brand content through friend-to-friend sharing via social media. Platform³ collects and analyzes data to determine which consumers are most valuable to a brand based on their level of social media brand engagement. The platform also incentivizes and rewards consumers for sharing brand content on their personal social channels. Customers access Platform³ through a cloud-based subscription service. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, Hollister, Ivanhoe Cambridge, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment Trust, Ralph Lauren, Red Bull, St. Louis Rams, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information, visit www.3tierlogic.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3TL Technologies Corp
For further information: 3 Tier Logic, Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]; or Ali Mahdavi, Managing Director, Spinnaker Capital Markets Inc., (416) 402-7300, [email protected]