VANCOUVER, Sept. 15, 2015 /CNW/ - 3TL Technologies Corp. (TSXV: TTM) (the "Company") announced today that its wholly owned subsidiary, 3 Tier Logic Inc., has established strategic alliances with a number of advertising agencies that will utilize the Company's Snap3 and Social Portal technologies to provide shopper marketing and sales promotions solutions for their clients in the U.S. and Canada. Spending on digital promotions is expected to boom, with the industry growing from US$32.2 billion in 2013 to US$80.3 billion in 2017, according to MarketingCharts.
"Agencies have always played a key role in the development and activation of shopper marketing and sales promotion initiatives for the world's leading brands," said Robert Craig, CEO of 3TL Technologies. "By developing strategic alliances with these agencies, we become an integral part of their strategic, creative and digital production teams. We enable them to deliver a unique solution that helps their clients maximize the results of their mobile and digital promotions. Moreover, these strategic alliances will help us to accelerate the growth our business and to build loyalty among our clients. "
"We've seen a lot of cutting-edge mobile marketing technologies lately," said Patti Regan, CEO/Founder of The Regan Group, based in Los Angeles. "But we haven't seen anything like the all-in-one, purchase-snap-redeem, sharing and data mining technologies offered by 3 Tier Logic. It's really a very insightful use of technology that we think many of our consumer packaged goods and entertainment clients will see this as a viable shopper marketing solution. We've already worked with 3 Tier Logic on three promotions and have proposed more than a dozen others to our clients."
"It's no secret that brands have become dependent upon mobile technologies for reaching consumers at the point and time of purchase," said Chris McGuire, Vice President and General Manager of Chicago-based SLANT Marketing. "The secret is in reaching consumers in a relevant manner, to get them to act on a special offer, and to gather meaningful data about their purchase behaviors. 3 Tier Logic has developed technologies that help make this happen and that's the kind of strategic alliance partner our agency and our clients need."
"The Hispanic consumer is promotionally minded. They are very dependent on their mobile phones and are becoming increasingly engaged in content sharing on social channels," explained Nery Vazquez, Chief Operating Officer of DirecToHispanic, which is based in Houston, Texas. "3 Tier Logic's Snap3 and Platform3 technologies allow our clients to develop brand-right and consumer-right promotions that can be created and activated quickly to help increase sales, product education and loyalty. It has been very challenging to find a technology partner that could work with us to understand the Hispanic market and develop mobile campaigns that can address their unique needs. 3 Tier Logic has proven their abilities on a number of occasions and we're looking forward to growing our working relationship with them."
"While there are many mobile shopper marketing technologies on the market today we've chosen to align ourselves with 3 Tier Logic because they quite simply have the most agency-friendly technologies and team members," explained Josh Pike, Senior Vice President of the Shopper Digital Group at Amp Agency. "From receipt scanning, to social content sharing, data mining and everything in between, the 3 Tier Logic team has just lined it all up perfectly to enable us to provide our clients with great technological solutions for shopping marketing. And on top of that, they're easy to work with."
Snap3 and Social Portal are proprietary modules of 3TL's core product Platform3, which also has integrated proprietary modules for rewards and loyalty, data mining and customer relationship management. The Optical Character Recognition capabilities of mobile shopper marketing technology, Snap3, enables in-store promotions by 'reading' uploaded receipts, verifying proof-of-purchase, and awarding rewards on a consumer-specific basis, while collecting valuable consumer data including where and when products are purchased, and by whom. Social Portal's consumer-to-consumer content marketing technology enables companies to conduct online promotions, and to reward consumers for sharing published content that supports their brands via Twitter and Facebook.
About 3TL Technologies Corp.
Platform³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. Platform³ encompasses proprietary consumer engagement strategies and technology modules including Snap³ (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. Consumer Packaged Goods (CPG) companies and major retail brands use Platform³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, EA Sports, Fandango, Food4Less, Hollister, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment Trust, Playtex/Diaper Genie, Ralph Lauren, Red Bull, St. Louis Rams, The Wet Seal, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3TL Technologies Corp
For further information: 3 Tier Logic, Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]