The DigitalFood App Integrates the SNAP3 Technology To Manage A Shopper Marketing Promotion To Verify Purchase And Unlock Exclusive Demi Lovato Content In Virtual Reality.
VANCOUVER, Aug. 27, 2015 /CNW/ - 3TL Technologies Corp. (TSXV: TTM) announced today that CausePlay, a Los Angeles-based digital/mobile agency has licensed 3TL's Snap3 Optical Character Recognition ("OCR") mobile shopper marketing technology for a major promotion with Food4Less stores and its DigitalFood App, Nestle Waters, Kellogg's Pop-Tarts, and Hormel Foods' Farmer John brand in support of Demi Lovato's Lovato Treatment Scholarship.
The promotion, which began on August 19th, 2015, motivates consumers to purchase Nestle Waters, Kellogg's Pop-Tarts or Hormel Foods' Farmer John brand products in order to receive a digital code that provides access to watch an exclusive Demi Lovato Virtual Reality video along with information about her charity, The Lovato Treatment Scholarship.
In order to receive the digital code, consumers will download the Food4Less DigitalFood App on both iOS and Android at www.digitalfood.com to their smart phone, snap a photo of their receipt showing they purchased the designated products, and then receive a link to view the virtual reality content.
The Company's Snap3 OCR technology enables the promotion to take place by 'reading' the uploaded receipts, verifying proof-of-purchase on a consumer-specific basis, and integrating seamlessly with the DigitalFood App.
"There are a lot of OCR technologies available on the market today, but Snap3 has proven to be a partner that has the best-in-class technology married with a team that is supportive and easy to work with" said Cause-Play CEO Jonas Hudson. "Most importantly, the technology has a robust accuracy and security infrastructure, which is critical for the DigitalFood App, Food4Less, and its consumer packaged goods partners."
"Spending on digital promotions is expected to boom, growing from $32.2 billion this year to $80.3 billion in 2017," said Robert Craig, CEO of 3TL. "We've positioned Snap3 to capitalize on that growth by providing the technology to facilitate in-store point-of sales digital rewards while acquiring valuable consumer data. Our team is targeting the USA market where major retailers, consumer packaged goods companies and consumer product companies are looking for ways to improve return on investment on increasing digital marketing budgets."
CausePlay, www.cause-play.com, creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising. CausePlay distributes programs which incorporate mobile tactics from in-store beacon distribution to augmented and virtual reality programs.
DigitalFood is an app exclusively designed for Food4Less and Foods Co. which "makes life easier" for shoppers. The DigitalFood app unites favorite brands with great entertainment rewards and prizes while also providing information for consumers and employees on Food4Less and Foods Co. programs and initiatives. DigitalFood incorporates licensed patents to deliver content and provides an exclusive and proprietary augment reality platform for pre and in-store shopping.
Headquartered in Los Angeles, Food 4 Less operates 131 price-impact, warehouse-format supermarkets under the banners Food 4 Less in Southern California, Illinois and Indiana, and Foods Co in Central and Northern California. Last year, Food 4 Less contributed more than $4 million to support education, hunger relief, women's health and local nonprofit organizations in the communities served by the company's stores. Food 4 Less is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation's largest grocery retailers, headquartered in Cincinnati, Ohio. For more information about Food 4 Less, please visit our website at www.food4less.com
About 3TL Technologies Corp.
Platform³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. Platform³ encompasses proprietary consumer engagement strategies and technology modules including Snap³ (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. Consumer Packaged Goods (CPG) companies and major retail brands use Platform³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, EA Sports, Fandango, Food4Less, Hollister, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Pennsylvania Real Estate Investment Trust, Playtex/Diaper Genie, Ralph Lauren, Red Bull, St. Louis Rams, The Wet Seal, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information, visit www.3tierlogic.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3TL Technologies Corp
For further information: 3TL Technologies Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]