- 3-game weekend set between Toronto and New York becomes Sportsnet's most-watched Blue Jays series ever -
TORONTO, Aug. 17, 2015 /CNW/ - Friday night's nail-biting series opener between the Blue Jays and the Yankees set a network record for Sportsnet as the most-watched program in its history, as an average audience of 2.03 million viewers (2+), tuned into the broadcast. Sportsnet's previous all-time most-watched program was the 2014-15 NHL season opener on October 8, 2014 between the Montreal Canadiens and Toronto Maple Leafs, which delivered an average audience of 2.01 million.
Audience levels on Friday night peaked at 3.14 million at 10:19 p.m. ET, during Toronto shortstop Troy Tulowitzki's 12-pitch at-bat with two out in the bottom of the ninth inning.
The highly-anticipated weekend series between Toronto and New York at Rogers Centre (Aug. 14-16) delivered an average audience of 1.53 million viewers on Sportsnet, with average audiences of 1.23 million tuning in on Saturday, Aug. 15 and 1.27 million tuning in on Sunday, Aug. 16. This marks the most-watched Blue Jays series in network history, surpassing the previous series record featuring Toronto vs the Yankees in New York on Aug. 7-9 (1.29 million average audience).
Rounding out the network record trifecta, season-to-date, Sportsnet is delivering an average audience of 727,000 for its Blue Jays broadcasts, the highest average audience for Blue Jays broadcasts in network history, up 24% over the average audience, season-to-date in 2014.
Other key audience highlights for Sportsnet's Blue Jays broadcasts this season:
- Friday's record-setting audience was 37% higher than the previous highest Blue Jays broadcast on Sportsnet, set on Wednesday, Aug. 12 vs the Oakland Athletics (1.48 million)
- Since the MLB Trade Deadline (July 31), Sportsnet's Blue Jays broadcasts are averaging 1.27 million viewers
- Sunday's game vs the Yankees marks the 16th Blue Jays broadcast to eclipse the one million viewer mark this season
Source: Numeris: Overnights Data, Ind 2+, Total Canada. AMA(000), Mar 31 – Aug 16/14 v. Apr 6 – Aug 16/15, Sportsnet National; Total Canada. All audiences are 2+, unless otherwise noted.
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