TORONTO, April 4, 2019 /CNW/ - The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2019 Sponsorship Marketing Awards (SMAs) at the awards ceremony held this evening at the Royal Conservatory of Music. The annual awards ceremony honours top tier properties, brands and agencies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand and business results. "Tonight, the Sponsorship Marketing Awards recognized the top properties, brands and agencies in the industry and their best-in-class work," said SMA Chair, Nicole Lee. "This year's winners and the robust number of exceptional nominees demonstrate the growing creativity and innovation in the industry."
"It's clear sponsorship is playing a more central role in the marketing mix. Brands are not only using sponsorship to reach highly engaged audiences, but are leveraging the values properties offer to tell consumers what they stand for – and I think that's really resonating," said SMCC Chair, Jana Masiewich.
With a record number of case submissions and attendees this year, winners were announced in fourteen categories, including the specialized 2018 PyeongChang Olympic and Paralympic Games category. "A Judging Committee of 21 sponsorship industry experts from across properties, brands and agencies followed a rigorous process of evaluation and discussion to choose the winners," said SMA Judging Chair, Brenda Woods. "This was not an easy task given the number of hugely successful and innovative programs that were submitted."
The 2019 SMCC Sponsorship Marketing Award winners are as follows:
ARTS & CULTURE
Gold: Scotiabank CONTACT Photography Festival
BEST NEW INITIATIVE
Gold: Hellmann's x MLSE Real Food Rescue
Award of Distinction: Special Olympics Day of Inclusion at Tim Hortons
BEST NEW INNOVATION
Gold: WJC FanCam, Hockey Canada's Robotic Fan-Controlled Cameras
Award of Distinction: Sun Life Financial | Parcours Simplement Brillant
Gold: WE Are Social Entrepreneurs
EVENTS & FESTIVALS
Gold: Hot Wheels 50th Anniversary
Award of Distinction: RBC at TIFF
Gold: BMO Celebrating Women: She's Newsworthy Media Partnership with Post Media
Award of Distinction: Scotiabank Arena Launch
Gold: Toronto Raptors x Google - Home Mini Launch
Award of Distinction: Next Generation Game Presented by Scotiabank
Gold: RBC Golf
Gold: Tim Hortons – NHL Fall 2018 Hockey Campaign
2018 PYEONGCHANG OLYMPIC & PARALYMPIC GAMES
Gold: Air Canada Olympic Campaign - Our Time
Gold: Canadian Tire Retail's "We All Play for Canada"
PROPERTY OF THE YEAR
Team Canada (Canadian Olympic Committee)
AGENCY OF THE YEAR
BEST IN SHOW
Hot Wheels 50th Anniversary
2019 HALL OF FAME INDUCTEES
Scotiabank Giller Prize
Toronto Raptors/Go Daddy - Itty Bitty Ballers
HALL OF FAME, INDIVIDUAL
Lang Marketing Network
About Sponsorship Marketing Council Canada (SMCC):
The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. The SMCC's mission is to help brands, agencies and properties unleash the power of sponsorship marketing through education in best practices, networking and celebrating success.
Twitter: @SMCC_CCC, #2019SMAs
LinkedIn: SMCC – Sponsorship Marketing Council Canada
SOURCE Sponsorship Marketing Council of Canada
For further information: Sponsorship Marketing Council Canada, 647.748.3615 x 1, [email protected]