TORONTO, April 20, 2017 /CNW/ - The Sponsorship Marketing Council Canada (SMCC) announced the recipients of the 2017 Sponsorship Marketing Awards (SMAs) at the awards ceremony held yesterday at 99 Sudbury. The annual awards event honours top tier properties, brands and companies who have positively shifted the landscape of sponsorship marketing through not only meaningful connections with communities across Canada, but also through elevating business standards to drive brand & business results.
With a record number of case award submissions this year, winners were announced in eleven categories, including three new categories: Property of the Year, Agency of the Year and an individual induction into the SMCC Hall of Fame.
"We are in the business of promoting excellence in sponsorship marketing and this year, the overwhelming quality made our jury's job to recognize that excellence very hard," said Bonnie Hillman, President & Owner of A&C and Chair of the Sponsorship Marketing Council of Canada. "Our 2017 winners set the bar quite high; and for that, I am proud to congratulate them on much-deserved recognition"
The 2017 SMCC Sponsorship Marketing Award winners are as follows:
ARTS & CULTURE
Gold: Sun Life Financial Musical Instrument Lending Library Program
Award of Distinction: Scotiabank Griller Prize
BEST NEW INITIATIVE
Gold: RBC Training Ground
Award of Distinction: Oasis Financière Sun Life de la Baie de Beauport
BEST NEW INNOVATION
Gold: Canadian Tire's Red Door to Rio Activation
Award of Distinction: Not awarded in this category
Gold: BMO Walk so Kids Can Talk Sponsorship
Award of Distinction: Sun Life Financial Teams Up Against Diabetes
EVENTS & FESTIVALS
Gold: Bud Light at Bud Light Digital Dreams 2016
Award of Distinction: Rogers Hometown Hockey
Gold: BMO NBA All-Star Sponsorship
Awards of Distinctions:
LG Electronics Canada Inc. with Toronto Raptors Cory Joseph
Sport Chek Olympic Partnership
Gold: Two Oceans Sponsors the Bachelorette Canada
Award of Distinction: Dodge Caravan Kids & Rogers Hometown Hockey
Gold: Scotiabank Giller Prize
Award of Distinction: RBC 2016 Olympic Campaign
HALL OF FAME, INDIVIDUAL
Gold: Brian Cooper
PROPERTY OF THE YEAR
Gold: Toronto Raptors
AGENCY OF THE YEAR
Gold: S&E Sponsorship Group Inc.
BEST IN SHOW
Gold: RBC Training Ground
For more information, please contact:
(640)-748-3615 x 4
About Sponsorship Marketing Council Canada (SMCC):
The Sponsorship Marketing Council Canada (SMCC) was created in 2004 to drive advancements in the field of sponsorship marketing. The SMCC mission is to help brands, agencies and properties unleash the power of sponsorship marketing through education on best practices, networking and celebrating experience.
Twitter: @SMCC_CCC, #2017SMAs
SOURCE Sponsorship Marketing Council Canada (SMCC)
For further information: please contact: Carly Silberstein, (640)-748-3615 x 4, [email protected]