MONTREAL, April 23, 2015 /CNW/ - Montreal-based activewear brand Lolë is rolling out its signature yellow yoga mats for the 2015 Lolë White TourTM, an unforgettable series of yoga events in cities around the globe. This year, the Tour celebrates its fifth edition with stops in six cities and a spectacular session in New York's Central Park, expected to attract as many as 10,000 participants this September. Other stops include iconic venues in Whistler, Montreal, Toronto, Los Angeles and Paris.
This multinational event invites thousands of yogis and yoginis, beginners and experts alike, to dress in white – the colour of peace — and experience the unifying spirit of yoga. Each one is guided by famed yoga instructors and accompanied by world-renowned musicians, providing a truly uplifting experience for the body and soul.
Since its very first event at Montreal's Olympic Stadium in 2011, the Lolë White Tour has attracted over 30,000 yoga enthusiasts to gather together in such spectacular venues as the Grand Palais in Paris, the Museu Nacional d'Art de Catalunya in Barcelona, and New York's MoMA. In 2016, the Tour travels to Asia for the very first time, bringing its uniqueness to Cambodia.
"This international scope reflects our brand essence and celebrates the exceptional in all of us," says Bernard Mariette, President and CEO of Lolë. "Next year's event in Cambodia will transform the Tour into a truly worldwide experience that shares our vision to promote the benefits of yoga, meditation and inner peace. My deepest wish is to hold these special sessions in places where the connection between the flow of the event itself, the beauty and inspirational qualities of the site are at their most authentic and powerful. Bringing the Lolë White Tour to Cambodia is a dream come true for me, and a strong reminder of the boundary-erasing and community-building qualities of yoga."
The 2015 Lolë White Tour stops include:
- Whistler, Canada – July 18 at Olympic Plaza with 1,500 yogis
- Montreal, Canada – August 8 at Place Jacques-Cartier, Old Port of Montreal with 6,000 yogis
- Toronto, Canada – August 22 at Fort York with 3,000 yogis
- New York City, United States – September 2 at Central Park with 10,000 yogis
- Los Angeles, United States – November 7 at Santa Monica Pier with 1,500 yogis
- Paris, France – Coming Soon
Looking forward to 2016:
- A special event in Cambodia the Tour's first stop in Asia
"The Lolë brand and our Lolë White Tour are all about moving through life with joy and meaning," said Nathalie Binda, VP Marketing at Lolë, about this year's edition. "Seeing so many yoga lovers come together in such inspiring places creates a positive, pure energy that can only be described as extraordinary."
More event details, as well as outfit inspiration and information about Lolë's mission, are available at the brand's online community, lolewomen.com and #LoleWhite.
The Lolë White Tour is a popular event and places go quickly. Reserve your place at lolewomen.com. All participants will receive a souvenir Lolë yoga mat to use during the event and keep afterwards.
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live out Loud Every Day.
Image with caption: "This year, the Lolë White Tour celebrates its fifth edition with stops in six cities including Paris, Whistler, Montreal, Toronto and Los Angeles. (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20150423_C6195_PHOTO_EN_14711.jpg
Image with caption: "The 2015 Lolë White Tour(TM), an unforgettable series of yoga events in cities around the globe (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20150423_C6195_PHOTO_EN_14712.jpg
For further information: Alicia Skrinjar, ROI Relations / [email protected] / 647.725.1644