2014 IKEA Catalogue Comes To Life with Augmented Reality

Technology bridges inspiration and how-to

BURLINGTON, ON, Aug. 12, 2013 /CNW/ - Over 5 million 2014 IKEA Catalogues will start arriving in Canadian homes this week. This year's Catalogue is taking the customer experience further, loaded with extended digital content. To unlock the 50 pages of extended content all readers need to do is download the Catalogue App, look for the plus-sign symbol and scan the Catalogue page with their smart phone or tablet. The extended digital content includes features like; home furnishing tips and ideas, videos, 360°/180° views of rooms, along with zoom-in features and with the exciting new augmented reality capability. Using their smart phone or tablet, customers can now view and place selected 3D representations of IKEA products in their own rooms!

"We know that our customers are increasingly using their smartphones as a shopping companion and we want to continue to find ways to inspire them and facilitate a better shopping experience." says Madeleine Löwenborg-Frick, Public Relations Manager at IKEA Canada. "IKEA has developed a way to help customers get over the age-old barrier of 'does this product fit with what I already have?'"

The full 2014 IKEA Catalogue can also be viewed on the web at www.IKEA.ca or through the IKEA Catalogue App, available for both iOS and Android. Last year's global launch of the IKEA Catalogue App has so far resulted in 8.5 million downloads, with more than 42 million visits to the digital catalogue via the App or online.

About IKEA
IKEA is a leading home furnishing retailer with 325 stores in 40 countries worldwide, which are visited by 734 million people each year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted over 1 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca

SOURCE: IKEA Canada

Media Contact:

Madeleine Löwenborg-Frick
Public Relations Manager
IKEA Canada
[email protected]
905-637-9440 x6378