The Agency's #SonicRevolution campaign gets people chatting for its outstanding social media strategy
MONTREAL, Jan. 30, 2014 /CNW Telbec/ - 1milk2sugars PR was announced as a top finalist for "Best Live Chat" in PR Daily's Social Media Awards for 2014. Open to communication professionals from around the world, this year's competition saw entries submitted from over 13 countries from renowned names including L'Oreal Paris, Hewlett Packard, Princeton University, Frito-Lay Chips and more. Out of the 150 nominees, only 9 finalists are Canadian, and boutique Agency, 1milk2sugars PR, with it's head office out of Montreal, Quebec, made the cut. The Agency is being recognized for the creation and execution of a Digital PR and Social Media campaign for Clarisonic Canada.
The #SonicRevolution Campaign had 1milk2sugars PR team up with Canada's top Social Media Influencers to create an open-forum online Clarisonic Canada Twitter chat. 1milk2sugars PR had Clarisonic (#SonicRevolution) trending on Twitter at no. 1 in Toronto and no. 2 in all of Canada with their first ever live chat. After much strategic planning, the very first chat itself generated more than 24 million consumer impressions for Clarisonic Canada, taking up more than 1% of the entire Twittersphere. Subsequent chats and awareness have also made an impact nationwide contributing to a total of more than 100 million impressions for Clarisonic in 2013, increasing brand awareness and directly driving online sales.
"We are pleased to have seen so many Canadian influencers and consumers join the Clarisonic #sonicrevolution," states 1milk2sugars PR President, Priya Chopra. "It is a solid example of how digital influence is paving its way to the top of most marketing and PR strategies. We are thrilled to have been selected by PR Daily, among such notable brands and strategists."
ABOUT 1MILK2SUGARS PR
With offices located in the Old Port of Montreal as well as in the Fashion district of Toronto, 1milk2sugars PR, has been building buzz for brands since 2004. Founded by Priya Chopra, a 35 year old PR maven, entrepreneur and mother of two, 1milk2sugars PR offers an array of services tailored to the specific needs of their International roster of brands. From PR, events, and cross promotions to online community management, 1milk2sugars PR knows how to get their brands seen and heard.
ABOUT PR DAILY & RAGAN COMMUNICATIONS
For more than three decades, Ragan Communications has been the leading publisher of corporate communications, public relations, and leadership development newsletters. With more than one million readers monthly, Ragan's sites are the go-to source for news and information for communication professionals. PR Daily is Ragan's daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.
Winners will be announced in Feb. 2014. To view a complete list of award finalists, please visit: http://www.prdaily.com/socialmedia/Articles/15938.aspx
SOURCE: 1milk2sugars PR
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