TORONTO, April 30 /CNW/ - On 14 April, 2010, a massive earthquake measured at magnitude of 7.1 has struck the remote county of Yushu in Qinghai, a remote and mountainous province in the north western part of China next to Tibet. It has been reported so far that more than 2200 people have been killed and at least 12,000 were injured. The earthquake struck at 7:49 am local time when most people were asleep.
On Tuesday, 27th April, 2010 at 8 p.m. (EST), a special fund raising program was aired nationally on Fairchild TV, pre-empting prime time dramas, to raise money for the quake victims. This event entitled the "Artistes 414 Fund Raising Campaign" was organized by the Hong Kong entertainment industry. It was a phenomenal success and had raised a total of CDN$179,894.00 in this 3 hour Telethon. All donations will go directly to World Vision Canada and the Canadian Red Cross. On 25 April, Talentvision, a Mandarin channel of the Fairchild Media Group also aired one fundraising program (Telethon) to raise money for the Qinghai earthquake victims. Cable carriers such as Rogers Cable, Bell TV and Shaw Cable supported these noble efforts by offering free viewing of both Telethons.
Fairchild Media Group is committed to continue to raise awareness of this tragedy by providing free prime time spots of Public Service Announcements (PSA) even after the Telethons. We pledge our continued support during this tragedy and will continue to take the lead in updating our viewers on the recovery efforts in Qinghai, China as well as airing PSAs accordingly.
SOURCE FAIRCHILD TELEVISION LIMITED
For further information: For further information: Annie Ho, Manager, Public Relations, Promotions and Corporate Affairs, Fairchild Television, Tel: (905) 882-7147/(416) 818-2821