/Not for press in France and Russia/
PARIS, Nov. 30, 2012 /CNW/ - Moët & Chandon is proud to introduce Roger Federer as the House's new brand ambassador. Roger Federer, with his shining aura of big bold wins and elegant moves, is the absolute perfect match for Moët & Chandon, symbol of success and style.
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MOËT AND ROGER FEDERER: A NATURAL MATCH THAT SAYS STYLE AND SUCCESS
Like Moët & Chandon, the worldwide sports and lifestyle icon Roger Federer radiates boldness, elegance and generosity, from the tennis court to the red carpet to giving back to the world community. Moët & Chandon, the world's most-loved champagne, and Roger Federer share the values of doing what they do with excellence. In his new role as brand ambassador, Federer will take centre stage in the House's upcoming advertising campaign, certain to generate lots of buzz when it is revealed in March 2013.
"It's more than just an honour to be Moët & Chandon's brand ambassador, it's an invitation to be part of a very glamorous tradition," enthused Roger Federer. "Moët & Chandon has always been the champagne of international trendsetters and I'm proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career."
"Roger Federer personifies the achievement, great generosity and tremendous style values that have been key to our House throughout its long history," declared Stéphane Baschiera, President and CEO of Moët & Chandon. "As a champagne of victory and an enthusiastic supporter of major tennis tournaments around the world, we are extremely proud to welcome Roger Federer with Moët & Chandon's hallmark hospitality."
THREE LIVING LEGENDS FOR A CAMPAIGN WITH THE INIMITABLE MOET STYLE
To celebrate a partnership between two living legends, no one but a third living legend could immortalize the event. Renowned photographer Patrick Demarchelier shot a series of pictures of Roger Federer for Moët & Chandon. Chosen for his signature style, Demarchelier captures Federer's masculine, larger-than-life athletic grace in visuals that pop with all the elegance, boldness and generosity that have made Moët & Chandon famous.
A TOAST TO ACHIEVEMENT
Moët & Chandon and Roger Federer, Moët & Chandon and tennis. A perfect match both on and off the court, Roger Federer, one of the top athletes of all time and a man of gracious, generous, winning sportsmanship, is the ideal choice as Moët & Chandon brand ambassador. An active sponsor of major international tournaments, the House supports excellence in tennis and is the official champagne of, among others, the ATP World Tour and ATP World Tour Finals, the Shanghai Masters and the US Open.
The game of sportsmanship par excellence, tennis combines prowess, skill and distinction. Tennis is about the ultimate quest for success, the overcoming of an opponent that culminates in a win that thrills like few other sports. Moët & Chandon makes for a congratulatory toast and the House is proud to be a part of the excitement.
Discover the reveal video unveiling Roger Federer as the new Moët & Chandon Ambassador on http://www.youtube.com/moet, with an exclusive track signed by Bob Sinclar, one of the world's most famous music generator.
Discover Roger Federer's own words on this new partnership on http://www.moet.com
About Moët & Chandon
Moët & Chandon has been the champagne of success and glamour since 1743, renowned for its achievements, firsts and legendary pioneering spirit. Synonymous with the most venerable of traditions and the most modern of celebrations, Moët & Chandon has celebrated life's most triumphant moments with grandeur and generosity for nearly 270 years.
Moët & Chandon's heritage is rooted in an appreciation for shared celebration, the pursuit of success and quality, and a taste for challenge.
SOURCE: Moët & Chandon
For further information:
MEDIA CONTACTS: Rodolphe Moulin-Chabrot, Mo봠& Chandon International PR & Press Manager, [email protected] ; Meighan McFalls, Agence ELAN, [email protected] ; UK: Alexandra King, [email protected], US: Paige Pedersen, [email protected].