DAY 2 – BRING BEER HOME FOR THE HOLIDAYS!
TORONTO, Dec. 5, 2014 /CNW/ - Imports and local craft brews are expected to be hot picks at LCBO this season. Limited-release products, taster packs and gift packs are perfect for trying new styles and flavours. They're also the perfect choice for the beer enthusiast on the list.
The St. Bernardus Mixed Pack (LCBO #385476 – 6x 330mL for $18.95) includes a highly sought-after selection of Wit, Watou Tripel, Tripel, Pater 6, Prior 8 and Abt 12. It's an array of Belgian ales that will impress a seasoned beer lover or someone new to abbey ales.
Ontario craft beer sections at all 645 LCBO stores have been topped-up with perennial favorites and new seasonal selections. Year-to-date, sales of Ontario craft beer are $41.3 million, an increase of 27.2 per cent over last year. Check availability online using the product search function on www.LCBO.com.
"This year we focused on bringing more imported, specialty and craft products to shelf because that's what our customers are telling us they want for the holidays," said Leanne Rhee, Category Manager for Beer & Cider. "Many seasonal brews pair very well with holiday foods and we want to encourage customers to discover new beers."
LCBO wants you to enjoy the holiday season safely. Responsible and generous hosts always have a variety of drinks to offer guests, including "0% Cocktails" on hand. For complementary food and alcohol-free cocktail recipes, visit www.deflatetheelephant.com.
Get ready for Day 3: Dazzle someone special with Dom Pérignon
Video with caption: "Day 2: St. Bernardus Mixed Pack - Leanne Rhee, Category Manager for Beer & Cider". Video available at: http://youtu.be/xNTf-feIKq4
Image with caption: "St. Bernardus Mixed Pack (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20141205_C3962_PHOTO_EN_9059.jpg
For further information: MEDIA CONTACTS: Heather MacGregor, LCBO Media Relations Coordinator, Tel. 416 864-6772; Cell: 416 587-3729; E-mail: [email protected]; Genevieve Tomney, LCBO Senior Communications Consultant, Tel. 416 864-6875; Cell: 647 339-5428; E-mail: [email protected]