DAY 1 - A NEW FAVOURITE HOLIDAY LIQUEUR
For closed caption please use the following link: http://youtu.be/e80ZIRPDZpE
TORONTO, Dec. 4, 2014 /CNW/ - The holidays are prime time for customers to visit the LCBO and pick up their favourite festive products and RumChata (LCBO# 380865, 750mL for $29.95) is one that is sure to become a new holiday favourite. A blend of light Caribbean rum and cream, this liqueur has flavours of spice, ginger toast and vanilla, and is perfect in coffee, cocktails and even pancakes.
Whiskies, brandy, Cognac and liqueurs are the most seasonal products at LCBO with 37 per cent of sales happening during the holiday period. Sales last November and December were more than $36 million. This year LCBO stores are fully stocked with dozens of specialty spirits and liqueurs, including unique gift packs featuring glassware and bar tools. Check availability online using the product search function on www.LCBO.com.
"RumChata is one of the most popular new liqueurs in North America. It tastes great on its own, and mixes well in coffee, whisky and even cheesecake," said Shari Mogk-Edwards, LCBO Vice President of Products, Sales & Merchandising. "This has allowed it to take one-fifth of the U.S. market for cream liqueurs, outselling Bailey's in parts of the U.S."
LCBO wants you to enjoy the holiday season safely. Responsible and generous hosts always have a variety of drinks to offer guests, including "0% Cocktails" on hand. For complementary food and alcohol-free cocktail recipes, visit www.deflatetheelephant.com.
Get ready for Day 2: Bring beer home for the holidays
Video with caption: "Video: Shari Mogk-Edwards, Vice President Products, Sales & Merchandising, LCBO". Video available at: https://www.youtube.com/watch?v=e80ZIRPDZpE&feature=youtu.be
Image with caption: "12 Days of Gifting at LCBO - DAY 1: A New Favourite Holiday Liqueur (CNW Group/LCBO)". Image available at: http://photos.newswire.ca/images/download/20141204_C6664_PHOTO_EN_9018.jpg
For further information: MEDIA CONTACTS: Heather MacGregor, LCBO Media Relations Coordinator, Tel. 416 864-6772; Cell: 416 587-3729; E-mail: email@example.com; Genevieve Tomney, LCBO Senior Communications Consultant, Tel. 416 864-6875; Cell: 647 339-5428; E-mail: firstname.lastname@example.org