'Travel China with the Spring Festival Gala' new season captivates audiences with fresh take on urban cultural tourism

YIBIN, China, Sept. 13, 2026 /CNW/ -- "Travel China with the Spring Festival Gala" invites viewers to step into mountains and seas and discover that each city holds a thousand years of history. It is an urban cultural tourism reality show heavily invested in by China Media Group, and its new 2026 season is currently airing. With Spring Festival Gala branch venue cities as its coordinates, the show transforms each city's geographical texture, cultural heritage and modern development into accessible and engaging variety content through live-action competitive games and immersive cultural exploration, making "traveling with the Spring Festival Gala" a new paradigm for cultural tourism integration.

The first stop, Yiwu, showcased the open vitality of the "world's supermarket" through cross-cultural interaction and received widespread praise from audiences. The following chapter, Yibin, built on the unique status of "the first city on the Yangtze River," integrating the three cultural genes of tea, liquor and bamboo with contemporary themes such as new energy and ecological governance. The entire city became a moving live-action arena, translating Yibin's landscape, culture and industrial ambitions into lighthearted variety language. Audiences can see the cultural lineage in the charm of tea, liquor and bamboo, feel the city's new vitality in Yibin's smart manufacturing including power batteries, and understand, amid laughter, the enterprising pulse of this river city as it inherits the past and inspires the future.

"Travel China with the Spring Festival Gala" comes from the Spring Festival Gala stage, transforming one-way city introductions into flowing, two-way co-creation. Rooted in the Spring Festival Gala IP, it has made a city popular and allowed more people to see China's diverse charm. Stay tuned for the next stop and more discoveries.

SOURCE Travel China with the Spring Festival Gala

Ms Xia, [email protected], 86-13241382658