VANCOUVER, May 6, 2019 /CNW/ - 7-Eleven® stores in Canada are teasing the highly anticipated theatrical release of the first-ever live-action Pokémon adventure, "POKÉMON Detective Pikachu," in theatres May 10, with shareable photo filters and an interactive augmented reality (AR) experience in the 7-Eleven app.
"'POKÉMON Detective Pikachu' is a great entertainment tie-in for 7-Eleven because it appeals to so many of our customers – kids, Gen Z, millennials," said Tarang Sethia, 7‑Eleven vice president of digital customer experience. "Millennials, who played the original videogame 20 years ago, are parents now and can enjoy the Pokémon phenomenon all over again with their kids. The entire Pokémon franchise launched as a videogame, making it the perfect vehicle to create experiences that maximize the new and growing AR capabilities in the 7-Eleven app."
Here's what to look for at 7-Eleven stores:
AR – Earning Free Stuff While Having Fun
7-Eleven has created a Ryme City Neighbourhood Watch AR experience in its app, named for the movie's fictional setting, that includes a new "Find the Missing Pokémon" activity each week. Drawing from the movie storyline, each activity will fully immerse users in a unique story to find the missing Pokémon.
The quest to successfully find each Pokémon unlocks exclusive free products. The offers, in the order they can be earned, include a free medium Slurpee, free taquito, free medium hot beverage, and five free chicken wings.
A variety of 7Rewards bonus point offers run throughout the "POKÉMON Detective Pikachu" promotion, and selfie snaps also earn bonus points each time they're shared.
Detective Pikachu really, really loves coffee. 7-Eleven customers love coffee a lot too. A new hazel nut hot chocolate hot beverage launches to coincide with the movie. The rich hot drink blends a balance of chocolate and hazelnut flavours.
WIN free Slurpee or coffee for a year
Slurpee-lovers have an opportunity to do a little sleuthing themselves for a chance to win a year of FREE Slurpee and hot beverage drinks. Every time a registered 7Rewards member scans their Slurpee or hot beverage purchase they will be automatically entered to win free Slurpee or coffee for a year.
About the Movie
"POKÉMON Detective Pikachu" stars Ryan Reynolds as Detective Pikachu, the iconic face of the global Pokémon phenomenon—one of the world's most popular, multi-generation entertainment properties and one of the most successful media franchises of all time. Fans everywhere can now experience a Pikachu on the big screen as never before, as Detective Pikachu, a Pokémon like no other. The film also showcases a wide array of beloved Pokémon, each with its own unique traits and personality. When ace detective Harry Goodman goes mysteriously missing, his son Tim wants to find out what happened. Aiding in the investigation is Harry's former Pokémon partner, Detective Pikachu: a hilariously wise-cracking, adorable super-sleuth who is a puzzlement even to himself. Finding that they are uniquely equipped to work together, as Tim is the only human who can talk with Detective Pikachu, they join forces on a thrilling adventure to unravel the tangled mystery. Chasing clues together through the neon-lit streets of Ryme City—a sprawling, modern metropolis where humans and Pokémon live side by side in a hyper-realistic live-action world—they encounter a diverse cast of Pokémon and uncover a shocking plot that could destroy this peaceful co-existence and threaten the whole Pokémon universe.
"POKÉMON Detective Pikachu" also stars Justice Smith, Kathryn Newton, Suki Waterhouse, Omar Chaparro, Chris Geere, Rita Ora, with Ken Watanabe and Bill Nighy. The film is directed by Rob Letterman, from a screenplay by Dan Hernandez & Benji Samit and Rob Letterman and Derek Connolly, story by Dan Hernandez & Benji Samit and Nicole Perlman, based on the "Detective Pikachu" video game developed by Creatures Inc. It is produced by Mary Parent, Cale Boyter, Hidenaga Katakami and Don McGowan; with executive producers Joe Caracciolo, Jr., Ali Mendes, Tsunekazu Ishihara, Kenji Okubo, Toshio Miyahara, Hiro Matsuoka, Koji Ueda. Music is by Henry Jackman. Warner Bros. Pictures and Legendary Pictures present a Legendary Pictures Production in association with Toho Co., Ltd, a Rob Letterman Film. It will be distributed outside of Japan and China by Warner Bros. Pictures, in Japan by Toho Co., Ltd. and by Legendary East in China.
"POKÉMON Detective Pikachu" hits theatres across Canada on May 10, 2019.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca.
SOURCE 7-Eleven Canada
For further information: Danika Thibault, firstname.lastname@example.org, 250.314.7891