YOO Montreal's residential project presented by Philippe Starck.
MONTREAL, June 3, 2014 /CNW Telbec/ - Set to be built in the Future
Cultural Corridor of Griffintown, Canada, YOO Montreal designed by YOO
inspired by Starck will soon become one of most sought-after addresses
in the Province of Quebec. This luxury residential development, located
at the corner of Ottawa and Young streets, will comprise more 96
apartments over 20 storeys, offering unrivalled views over downtown
YOO Montreal will stand out for the splendour of its architecture and
its harmonious integration of the history of this vibrant, creative,
and historical neighbourhood.
Marking the first YOO project in Quebec province, the internationally
renowned property design company is proud to have the opportunity to
bring this project to fruition, in partnership with Maxime Lachance,
President of Constructions Chapam.
Philippe Starck, Creative Director of YOO Inspired by Starck, said:
"Montreal is an extremely unique city. I don't believe there is anything
like it anywhere else in the world. And Griffintown, in particular, is
an extraordinary place, an area that is born and reborn. The colourful
mosaic, cultural richness, and vibrancy of Montreal and its Griffintown
district provide the ideal soil for the creation of the kind of fertile
surprises that YOO specialises in - spaces and objects designed to open
people's eyes, engage conversation and spark interaction."
John Hitchcox, YOO Co-founder and Chairman, said:
"Working with an innovative developer like Chapam, in the vibrant Future
Cultural Corridor of Griffintown is the ideal fit for the first YOO
inspired by Starck project in Montreal. We truly have created a new
style of living the city has not seen before."
YOO Montreal promises a living experience that is beyond compare.
Redefining the boundaries of property design, it will be home for those
who live for beauty, history, design and contemporary art.
The development's pool, hot tubs, fireplace-adorned terraces, and
state-of-the-art fitness centre are but a few of the amenities that
will enchant those with an eye for innovation, and a desire to relax
and be entertained. A restaurant, which will additionally offer room
service to the building's occupants, will also be established at this
Griffintown's history is deeply reflected in YOO Montreal and the
project forms part of the town's redevelopment. The area began as a
residential neighbourhood in the 1800s and subsequently evolved into a
thriving industrial community.
Maxime Lachance, President of Constructions Chapam, explains:
"In the past few years, Griffintown has been gradually transforming back
into a residential area, but it has preserved traces of its industrial
history. The materials chosen to create the YOO Montreal project will
thus evoke the past, whilst being adapted to the present and designed
for the long-term."
YOO inspired by Starck's design concept for YOO Montreal is based on the
raw materiality of the architecture of the building, with use of
concrete, timber and leather to represent mineral, vegetable and animal
-the three kingdoms of nature. Creative use of reflection and
reflective surfaces contrast against a rough, utilitarian backdrop;
polished chromes and sparkling chandeliers are set against concrete
flooring, end-grain cut timber patchwork and shuttered concrete
Horse imagery and references feature throughout the scheme as homage to
the Griffintown Stables, which lend a strong character to the
The freedom to choose your style
Yoo Montreal will offer residents a choice of three YOO Inspired by
Starck design palettes for the apartments: Minimal, Nature, and
Culture; offering a choice of fixtures and finishes to suit each
"I could say that within the passionate city of Montreal, we have
created a passionate place for passionate people" - Philippe Starck,
Creative Director of YOO Inspired by Starck.
Video with caption: "YOO Montreal's residential project presented by Philippe Starck.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140603_C8083_VIDEO_EN_40999.mp4&posterurl=http://photos.newswire.ca/images/20140603_C8083_PHOTO_EN_40999.jpg&clientName=YOO%20Montreal&caption=YOO%20Montreal%27s%20residential%20project%20presented%20by%20Philippe%20Starck%2E&title=YOO%20MONTREAL%20%2D%20YOO%20Montreal%20by%20YOO%20Inspired%20by%20Starck%20launches&headline=YOO%20Montreal%20by%20YOO%20Inspired%20by%20Starck%20launches
Image with caption: "YOO Montreal by night (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40997.jpg
Image with caption: "YOO Montreal - Exterior dining salle (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40984.jpg
Image with caption: "YOO Montreal - outdoor pool (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40986.jpg
Image with caption: "YOO Montreal - exterior hot tubs (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40988.jpg
Image with caption: "YOO Montreal - Minimal style (CNW Group/YOO Montreal)". Image available at: http://photos.newswire.ca/images/download/20140603_C8083_PHOTO_EN_40990.jpg
SOURCE: YOO Montreal
For further information: