Wyborowa Wódka Selects a Leading Canadian Wines and Spirits Agency as it begins a vast International Brand Revamp


TORONTO, Aug. 6, 2014 /CNW/ - Positioned as one of Poland's flagship spirit brands, Wyborowa Wódka announced today the selection of Peter Mielzynski Agencies Ltd., purveyors of fine wines & spirits, as its new Canadian distributor. Currently undergoing a brand revamp, Wyborowa Wódka will update the look and feel of its bottles, lending itself to its passion for the adventurous and intrepid lifestyle. Set to be nicknamed as Wybo, global roll out of the new packaging will begin in France this summer with Canadians seeing the new bottle on shelves later this year. The re-launch will include integrated marketing activities, event sponsorships and a new national media relations strategy.

"We are very pleased to welcome Wyborowa Wódka to the PMA Canada portfolio," said Chris Ronikier, Canadian Brand Manager, Peter Mielzynski Agencies Ltd. "We look forward to reintroducing Canadian consumers to this historic, intrepid spirit from Poland. We strongly believe the brand revamp will allow Wyborowa to reach a wider audience of adventurous Canadian consumers who value the authentic, exquisitely-smooth taste of this iconic spirit."

PMA Canada has retained Toronto-based Your Brand Integrated Marketing Communications to manage Wyborowa Wódka's national media and public relations strategy.

Editor's Notes:
Pricing and availability vary depending on region.

Wyborowa Wódka 750ml, 1140ml, 1L (duty free stores) from $24.95: available in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.

About Wyborowa Wódka:
Wyborowa, which translates to exquisite in Polish, was created in 1927 and was the first Polish vodka to become an international trademark in 1932. With more than 20 international awards, Wyborowa Wódka carries over 500 years of craftsmanship and bears the Polish Vodka Seal as proof of its authenticity. Now sold in over 80 countries, it is one of the most widely distributed Polish vodkas. Sharing its passion for the exploration of possibilities, the worldwide success of Wyborowa Wódka makes it one of Poland's flagship spirits.

About Peter Mielzynski Agencies Ltd. (PMA):
Founded in 1979, PMA is Canada's leading wines and spirits agency. With its head office in Oakville, Ontario, and satellite offices across the country, PMA maintains a national brand management and sales team of over 90 professionals. PMA takes pride in the sales, marketing and distribution of many of the world's finest wine and spirit brands, including Donini, Lamberti, Two Oceans, Durbanville Hills, Bodegas Montecillo, Chateau Timberlay, Peninsula Ridge, Bodega Norton, Emiliana, Skyy Vodka, Appleton Estate Jamaica Rum, Burn Stewart Distillers and William Grant & Sons.

SOURCE: Wyborowa Wódka

For further information: For more information about Wyborowa Wódka, including availability, pricing, or rights-released graphics of packaging, logo or products, or to speak with Chris Ronikier, Canadian Brand Manager at PMA Canada Ltd., please contact: Zeba Irani / E: zeba@ybimc.com / T: 647.352.3580 x 223; Michelle DeBique / E: michelle@ybimc.com / M: 416.893.4271

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