World's Largest Snowball Unveiled at Silver Star for BC Family Day

Resort turns to social media to promote endless fun pass as business snowballs

VERNON, BC, Feb. 11, 2013 /CNW/ - Silver Star Mountain Resort has created the world's largest snowball for first BC Family Day. At 3.6 metres tall and weighing in at 18,000 kilograms, the snowball beats the previous record by 1.5 metres.

Silver Star Mountain Resort is offering B.C. residents half price lift tickets on the first BC Family Day (February 11) and visitors to Silver Star see more value with the resort's My1Pass, Canada's first all-inclusive Season Pass and lift ticket. With My1Pass, full-day downhill lift pass holders have free unlimited access to Silver Star's 55 km of Nordic trails, 16 km of snowshoe trails, Tube Town and ice skating on Brewer's Pond.

"Silver Star is determined to offer the very best value and the all-inclusive pass makes it easier for families to make the most of their winter vacation time." says Marke Dickson, sales and marketing director, Silver Star Mountain Resort. "Our giant snowball is the new icon for the My1Pass and the endless fun offered at Silver Star."

"Occupancy this BC Family Day weekend is up 30% over last year. The resort is a busy and happening place, and we're now set for an outstanding month," says Dickson.

Skiers and boarders are asked to tweet, and post their photos of having endless fun skiing, boarding, tubing and skating or by posing in front of the world's largest snowball.

Silver Star hopes to set a new social media record for photos shared under the campaign's hashtag #endlessfun. The resort is offering prizes on Facebook and their Twitter account @SilverStarMR throughout February.

Image with caption: "Marke Dickson in front of the World's largest snowball adorned with skis, boards and hockey sticks. (CNW Group/Silver Star Mountain Resort)". Image available at:

SOURCE: Silver Star Mountain Resort

For further information:

Media Contact:
Scott Henderson
dHz Media Inc.

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