World's Largest Inflatable White Cowboy Hat Arrives in Toronto's Harbour
Calgary shows what's #underthehat during a four-day promotional campaign
to entice Torontonians to come for a visit.
TORONTO, May 15, 2014 /CNW/ - Tourism Calgary and their partners Calgary Stampede, Travel Alberta, Banff Lake Louise
Tourism, Alberta Culinary Tourism Alliance and Heritage Park Historical
Village officially arrive in Toronto today with a calling card that
just might be the world's largest inflatable white cowboy hat to ever
float in water. The Calgary and area team have made this special trip
to Toronto to host a welcoming #underthehat adventure at the
Harbourfront Centre on May 17 and 18.
"We'd love for Toronto to come discover all that Calgary has to offer,"
says Jeff Hessel, Tourism Calgary Vice President of Marketing. "If you
think you know Calgary, get ready to be surprised. We are a
cosmopolitan basecamp to adventure with some of the country's best
dining and entertainment, newest attractions, biggest events and quick
access to four UNESCO World Heritage Sites with some of the most
breathtaking geography in the world. We're here to invite Torontonians
to visit us and see for themselves this summer."
To promote the distinctive experiences Calgary and Alberta have to
offer, Tourism Calgary is hosting a two-day event that includes the
opportunity to climb the Alberta Rockies on a 50' rock wall and be
immersed in the Alberta landscape via a 360' virtual video. Showcasing
what is #underthehat, event attendees will enjoy Calgary's unique brand
of entertainment featuring music from Cowtown Opera Co., and hoop dancing from Dallas Arcand Jr. Torontonians can meet the Calgary Stampede Royalty and have their taste
buds tantalized with contemporary twists on classic midway fare
prepared by Calgary's top chefs Karine Moulin and Pierre Lamielle.
"Calgary and Alberta are climbing international must-see travel lists
including the New York Times and The Guardian," says Hessel. "This weekend, Torontonians have the rare opportunity to
find out why in their own backyard with a weekend of fun and engaging
entertainment and activities designed to surprise and delight."
For more information surrounding Tourism Calgary's #underthehat event,
please go to: visitcalgary.com/underthehat
Video with caption: "World's Largest Inflatable White Cowboy Hat Arrives in Toronto's Harbour". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140515_C8592_VIDEO_EN_40359.mp4&posterurl=http://photos.newswire.ca/images/20140515_C8592_PHOTO_EN_40359.jpg&clientName=Tourism%20Calgary&caption=World%27s%20Largest%20Inflatable%20White%20Cowboy%20Hat%20Arrives%20in%20Toronto%27s%20Harbour&title=TOURISM%20CALGARY%20%2D%20World%27s%20Largest%20Inflatable%20White%20Cowboy%20Hat%20Arrives%20in%20Toronto%27s%20Harbour&headline=World%27s%20Largest%20Inflatable%20White%20Cowboy%20Hat%20Arrives%20in%20Toronto%27s%20Harbour
SOURCE: Tourism Calgary
For further information:
For more information about Tourism Calgary
Media contact for interviews and site access
Alyssa Berry C: 403.966.5297
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