Cities Go Head-to-Head Online for Civic Pride, Chance to Win a 5-Star
Saturday in each City
TORONTO, Oct. 7, 2013 /CNW/ - Starting today, two of Canada's largest
cities, Toronto and Vancouver, are taking their civic and sporting
rivalry online to decide which is the country's most charitable city.
It's the Power of 2 - Toronto vs. Vancouver.
The Power of 2 (www.power-of-2.org), a fundraising initiative dedicated to unlocking celebrity power for
social good, gives celebrities (and this time, cities) the opportunity
to go beyond the usual gala events and use social media to make
meaningful social impact.
There will be only one ultimate 'winner', but the real victors are the
two food banks, Toronto's Daily Bread Food Bank and the Greater
Vancouver Food Bank Society. All of the funds raised will go towards
pro-actively working to help end hunger in our communities.
"We look forward to working with the Daily Bread and sending a message
from coast to coast that through collaboration, we can all play a role
in supporting our most vulnerable," says Aart Schuurman Hess, CEO,
Greater Vancouver Food Bank Society. "Our community is extremely
supportive and we look forward to the positive impact that the Power of
2 will have on the overall health of our community."
"This is a great way to raise awareness during our Thanksgiving Drive
that hunger is a problem that people struggle with right across the
country. And poverty is the root of that problem, so let's shine a big
light on that and work towards solutions so families can afford to feed
their children," says Gail Nyberg, Daily Bread's executive director. "I
do feel sorry for Vancouver, though. For some reason, they seem to
actually think they have a shot at beating Toronto. They're going to be
To get this Power of 2 'city challenge' off to a great start, Investors Group has made a
$15,000 contribution - $7,500 to both Toronto and Vancouver. They
firmly believe in the mission and impact of both Daily Bread Food Bank
and the Greater Vancouver Food Bank Society.
"Investors Group is committed to giving back to the communities in which
we live and work, so helping to bring attention to the issue of hunger
in Canada is very important to us," said Richard Irish, Vice-President,
Community Affairs and Marketing Support. "Many food banks now provide
so much more than food. They offer advocacy services, budgeting
information, community kitchens and employment and other training
programs. The work they do is essential to the vitality of our
communities and we are proud to support them."
The Power of 2 is win-win-win: The charities get a big cheque to support their great
work, cities get to show their civic pride, and everyone who supports
the campaign will be entered into a draw to win a '5-Star Saturday' in
their city. You can give and share the campaign at www.power-of-2.org.
About Power of 2
Power of 2 is a PUBLIC Inc. initiative (www.publicinc.com) aimed at unlocking the power of celebrity and communities for social
good. PUBLIC is an agency, consultancy and incubator that believes
everyone should profit by doing good. PUBLIC mobilizes people through
innovative fundraising, advocacy and volunteer engagement campaigns for
worthwhile causes. With the Power of 2, the principle is simple. Two
celebrities/communities go head-to-head to see who can raise the most
money for the charity that they are passionate about. The request to
their supporters is to give and get two friends to do the same and see
who comes out on top. To up the ante (and the fun) there is a wager on
the campaign. This fall, it's Toronto vs. Vancouver, may the most
generous city win!
About the Daily Bread Food Bank
Toronto's Daily Bread Food Bank is a non-profit, charitable organization
that is dedicated to fighting hunger. Daily Bread provides food and
resources for people through neighbourhood food banks and meal programs
in 170 community agencies across Toronto. Daily Bread member agencies
see a monthly average of over 63,000 client visits and provides 3,000
nutritious meals a week that are prepared in our kitchen. We know
feeding people struggling with hunger won't solve poverty; that's why
Daily Bread does more. We work to support people by providing job
training, researching and educating people on issues of hunger and
moving forward with innovative and realistic solutions that will help
people break away from poverty. For more information visit: www.dailybread.ca.
About the Greater Vancouver Food Bank Society
The Greater Vancouver Food Bank Society (GVFBS) is a non-profit
organization with a mission to empower people to nourish themselves by
providing access to healthy food, education and training. The GVFBS
provides assistance to over 28,000 people weekly through 15 food depots
and over 100 community agencies located in Vancouver, Burnaby, New
Westminster and North Vancouver. The GVFBS is committed to its vision
of accessible, healthy and sustainable food for all and through
community collaboration, is pro-actively working to help end hunger.
For more information visit: www.foodbank.bc.ca.
SOURCE: Investors Group Inc.
For further information:
Martha Grant, meg communications
firstname.lastname@example.org / 416.302.4957