- All-new THE BIG BANG THEORY stunt block aims squarely at Canada's
millions of despondent hockey fans -
To tweet this release: http://bit.ly/QxQOfP
TORONTO, Sept. 18, 2012 /CNW/ - CTV announced today plans to launch "BIG
BANG Night in Canada," a timely, new two-hour block featuring
back-to-back episodes of Canada's #1 television series, THE BIG BANG THEORY, Saturdays from 8-10 p.m. ET/PT, beginning Oct. 13 on CTV. Each Saturday, the two-hour block will feature four,
fan-favourite episodes from the hit series.
Aimed squarely at the millions of hockey fans coast-to-coast-to-coast,
the Saturday-night initiative has been created to provide a weekly
distraction from despair, while offering a few laughs along the way.
"If anything can fill the void felt today by every hockey fan in Canada,
it's humour from Canada's most-watched series," said Mike Cosentino,
Senior Vice-President, Programming, CTV Networks. "From a scheduling
perspective, this weekly stunt is an unmissable opportunity to bring
even more viewers and advertisers to CTV on Saturday nights in
primetime. Like hockey, THE BIG BANG THEORY has mass appeal with viewers whose statistics are similar when it comes
to age, demographics, and loyalty, so there is natural synergy in this
CTV will support "BIG BANG Night in Canada" with a cross-platform
promotional blitz in advance of and during the Season 6 premiere of THE BIG BANG THEORY, airing Thursday, Sept. 27 at 8 p.m. ET/PT. The "BIG BANG Night in
Canada" comedy block leads into new comedy THE NEIGHBORS at 10 p.m.
ET/PT and last year's most-watched new comedy series WHITNEY at 10:30
** Media Note ** Download new photos THE BIG BANG THEORY at BellMediaPR.ca
Last season, THE BIG BANG THEORY averaged more than 3.6 million viewers each week and grew by double
digits in total viewers and all key demos compared to the season before
to remain the country's most-watched program for the second year in a
row. The series delivered a massive 4.7 million viewers for its season
finale on May 10 to become the seventh most-watched broadcast in
2011-2012. Even in repeats, the series continues to perform well with
CTV's THE BIG BANG THEORY strip (Monday-Friday at 7:30 p.m. ET/PT on CTV) averaging 1.3 million
viewers daily and consistently winning its timeslot.
Catch up on full episodes of THE BIG BANG THEORY across CTV's digital platforms on CTV.ca, the CTV App, the CTV Mobile channel and through video on demand.
SOCIAL MEDIA LINKS:
THE BIG BANG THEORY
@KaleyCuoco - Kaley Cuoco
@simonhelberg - Simon Helberg
@kunalnayyar - Kunal Nayyar
@missmayim - Mayim Bialik
CTV is Canada's largest private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
is Canada's most-watched television network. CTV is a division of Bell
Media, Canada's premier multimedia company with leading assets in
television, radio and digital. Bell Media is owned by BCE Inc. (TSX,
NYSE: BCE), Canada's largest communications company. More information
about CTV can be found on the network's website at ctv.ca.
For further information:
Tonia Addison, CTV and CTV Two, 416.384.2194 or firstname.lastname@example.org
Jim Quan, CTV and CTV Two, 416.384.5311 or email@example.com