Weston Foods announces the purchase of Rubschlager Baking

TORONTO, May 5, 2014 /CNW/ - Weston Foods, a subsidiary of George Weston Limited ("Weston") (TSX: WN), announced today that it has completed the purchase of Rubschlager Baking Corporation ("Rubschlager") of Chicago, Illinois.  Rubschlager has a 100 year history of baking a full range of authentic, high-quality rye breads and products for the North American market. Rubschlager's products are sold across the United States and Canada and include a wide range of deli-style cocktail breads (its signature product), traditional square breads, 100% whole rye Rye-Ola® bread, sandwich bread and mini-bread chips.

Kevin McDonough, President of Weston Foods' Frozen Division, commented "Rubschlager will bring world-class, authentic rye products and capabilities to complement Weston's broad portfolio of bakery products. We plan to offer these great rye products to our customers in Canada and the US through our existing sales network." Weston Foods is excited to work with Paul and Joan Rubschlager, who will continue to be ambassadors of the Rubschlager brand and help transition the business to Weston Foods ownership. This acquisition supports Weston Foods' commitment to continue to grow and offer best-in-class, innovative and quality bakery products to the North American market.

George Weston Limited is a Canadian public company founded in 1882 and through its operating subsidiaries constitutes one of North America's largest food processing and distribution groups. Weston has two reportable operating segments: Weston Foods and Loblaw, which is operated by Loblaw Companies Limited. The Weston Foods operating segment is primarily engaged in the baking industry within North America.  Loblaw is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services.

SOURCE: George Weston Limited

For further information:

Geoffrey Wilson, Senior Vice President   416-922-2500


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