Warming Up With A Hot Super Grain Breakfast Is One Way Canadians Keep The Chill Off

New Poll Commissioned by the Quaker® brand reveals a majority of Canadians (52%) eat a hot breakfast during winter months

MISSISSAUGA, ON, Jan. 31, 2012 /CNW/ - Choosing a warm super grain breakfast that is delicious and nutritious, like Quaker oatmeal, can help start the day right for the whole family - especially during the coldest time of year. In fact, according to a new poll released today by the Quaker brand, over half of respondents choose a hot breakfast over a cold one during winter months.

The new Quaker Canadian Winter Habits Survey, conducted by Ipsos Reid, found that diet is an important choice for many Canadians during the winter. One quarter of Canadians (27 per cent) actually change their eating habits over the winter to eat warm, nourishing foods more often to keep them going in the cold.

Why Canadians Should Eat Breakfast Every Day
The breakfast experts at the Quaker brand recommend starting the day with a nutritious meal on a regular basis, not just when there's a chill in the air. This supports recommendations from Health Canada, which encourage Canadians to have breakfast every day.1 Over the past few decades, researchers have also discovered an abundance of benefits of breakfast consumption. A scientific review of 47 studies examined the association of breakfast consumption with nutritional adequacy, body weight, and academic performance in children and adolescents. The study concluded that eating breakfast compared with skipping breakfast was associated with superior nutritional profiles, less likelihood of being overweight and improved cognitive function related to memory, test grades, and school attendance.2

Why Oatmeal Is A Nutritious Choice
Quaker calls its 100 per cent Canadian Quaker oats super grains because they're packed with nutritional benefits. Oats provide energy to help keep you going and fibre to fill you up and to help reduce cholesterol. Studies have shown that those who skip breakfast are more likely to be overweight. Starting your day with a bowl of oatmeal has been found to provide a greater degree of satiety or fullness when compared with other whole grains.3 Oats are also a good source of total fibre, including both soluble and insoluble fibre. Health Canada approved the claim that oat fibre plays a beneficial role in reducing cholesterol. This health claim can be found right on your Quaker oatmeal package, and reads 'oat fibre helps reduce cholesterol, a risk factor for heart disease. 1 packet (33-46 g) of Quaker Instant Oatmeal supplies 30 to 40 per cent of the daily amount of the fibres shown to help reduce cholesterol.' 4

February is Heart Health Month
Heart Health Month is a chance to think about changing our own eating habits and encouraging those we love to make healthy changes too. One of the ways Canadians can incorporate warm nourishing foods like Quaker oatmeal into their diets everyday is by changing up a their bowl of original flavoured Quaker oatmeal with various toppings. The versatility of oatmeal as the key ingredient in your morning meal makes for a number of unique flavour combinations.

Try this oatmeal recipe or visit www.Quakeroats.ca for more recipe ideas.

Recipe From The Kitchens of Quaker Canada
Yield: Four Servings


Four packets  Quaker Chocolate Chip Instant Oatmeal
1 cup (250 mL)  Chopped almonds or another favourite nut
1 cup (250 mL)  Raisins
½ cup (125 mL)  Quaker Harvest Crunch cereal
1 tsp (5 mL)  Cinnamon

Chop almonds or another favourite nut in advance. Prepare Quaker oatmeal as per directions. Sprinkle with cinnamon. Top with chopped nuts, raisins and Quaker Harvest Crunch cereal.

Featured Product
New Quaker Chocolate Chip Instant Oatmeal has 140 calories per serving, is made with 2 grams of fibre and 4 grams of protein, and provides an excellent source of thiamin and iron as well as a source of Vitamin B6, folate and niacin.

More Poll Highlights
The Quaker Canadian Winter Habits Survey revealed other results of behaviour and attitudes during the winter.

Canadians' Favourite Ways To Stay Warm When the Temperature Drops:

  • 17 per cent say they choose warm comforting foods more often
  • 19 per cent sit by a roaring fire with a significant other
  • 21 per cent say they hibernate under the covers
  • 27 per cent turn up the thermostat and stay inside

We're Hardy … But Some Prefer Warmer Temperatures

  • Almost half (49 per cent) of Canadians say they can take the cold and snowy winter weather for only short periods of time
  • About one-quarter (23 per cent) say they love the cold
  • 27 per cent of Ontarians and 30 per cent of Quebecois say they hate winter and would rather be on a beach in the Caribbean
  • 41 per cent also say they would rather do anything else but step outside in -30 C weather across the country

We Like to Complain About Bone-Chilling Winter Weather

  • 61 per cent of Canadians complain about the weather the most when it's bone-chillingly cold

Poll Methodology
From January 3 to January 9, 2012, an online survey was conducted among a sample of 1,021 Canadians from Ipsos' Canadian online panel. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe.

A survey with an unweighted probability sample of this size and a 100 per cent response rate would have an estimated margin of error of +/- 3.1 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader and the country's leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 300 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid's Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada—including the Ipsos Trend Report, the leading source of public opinion in the country—all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos.ca.

About the Quaker brand in Canada
The Quaker brand provides whole grains in a power-packed line of popular products ranging from oatmeal and cereal to snack bars and whole grain rice products. These include Quaker Instant Oatmeal, Quick Quaker Oats, Quaker Oatmeal Squares cereal and Quaker Crispy Minis - to name a few.

For more information, visit www.quakeroats.ca or the Quaker Canada Facebook page at http://www.facebook.com/quakercanada. Quaker is one of PepsiCo Canada's flagship brands. 

About PepsiCo Canada
PepsiCo Canada is organized into two business units.  PepsiCo Foods Canada includes the Frito Lay Canada and Quaker businesses.  PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses.  For more information, please visit www.pepsico.ca.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.


1.      Health Canada, Eating Well With Canada's Food Guide: http://www.hc-sc.gc.ca/fn-an/alt_formats/hpfb-dgpsa/pdf/food-guide-aliment/view_eatwell_vue_bienmang-eng.pdf
2.      Rampersaud, G.C. et al. Breakfast habits, nutritional status, body weight and academic performance in children. J Am Diet Assoc 105:743-760 2005. http://www.ncbi.nlm.nih.gov/pubmed/15883552
3. Holt SE, Brand Miller JC, Farmakalidis E. A satiety index of common foods. Eur J Clin Nutr. 1995; 49:675-690
4.      Health Canada Claim: http://www.hc-sc.gc.ca/fn-an/label-etiquet/claims-reclam/assess-evalu/oat-avoine-eng.php




SOURCE Quaker Foods Canada

For further information:

Karen Krugel / Margaret Antkowski / Anthony Tiburzi
905-949-8255 ext. 233 / 239 / 227

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Quaker Foods Canada

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