MONTREAL, June 20, 2013 /CNW Telbec/ - VIA Rail Canada (viarail.ca) announced today the launch of a new, simplified pricing structure
which combines flexibility and an enhanced shopping experience. VIA
Rail is pursuing its strategy of offering a range of fare and class
options to suit any budget, in order to continue to attract new clients
and stimulate train travel.
"Simplifying our fare plan to five price points is just one part of our
strategy to facilitate the ticket-buying process and make choosing the
most suitable fare easier for our customers. Customers have responded
positively to the promotional strategies we have implemented over the
past year, with a resulting increased traffic and improvement to our
bottom line. We intend to continue on this track", said Sylvie Bourget,
Chief Marketing and Sales Officer at VIA Rail Canada. "Our Summer Celebration seat sale is on right now, offering very attractive prices for family
summer holidays across all regions of Canada for as little as $22 in
Economy class and $55 in Business class across the Québec City-Windsor
corridor. It's a fantastic opportunity to park your cars and discover
relaxing travels on VIA Rail!"
From now on, preferential rates will be available right up to the day of
departure and the respective features of Economy Class and Business
Class will be clearly presented, facilitating the choice of between the
five rate classes available: ESCAPE, ECONOMY, ECONOMY PLUS, BUSINESS,
and BUSINESS PLUS. Fares vary based on the exchange and refund
conditions, the privileges offered pre-boarding and the services
offered on-board, including meal and beverage services, access to
Business Class lounges, access to priority boarding and a priority
Available on the web, through the telephone sales office or at VIA
Rail's stations, the best fares are available to all travellers, now
more easily than ever before. For more information, please visit VIA
Rail's website at viarail.ca.
About VIA Rail Canada
As Canada's national rail passenger service, VIA Rail Canada's mandate
is to provide safe, efficient and economical passenger transportation
service, in both official languages of our country. VIA operates
intercity, regional and transcontinental trains linking 450 communities
across its 12,500-kilometre route network, and safely transports nearly
four million passengers annually. The Corporation was awarded seven
Safety Awards by the Railway Association of Canada over the last eight
years, and is recipient of the 2012 Agent's Choice Award voted by
Canadian travel agents and presented by Baxter Travel Media. Since
2007, the Government of Canada has invested almost a billion dollars in
VIA Rail. Follow the progress of our transformation at viarail.ca/en/about-via-rail/capital-investment.
Follow us on our Evolution Blog at viaevolution.ca, on Twitter @VIA_rail and on Facebook.
SOURCE: VIA Rail Canada Inc.
For further information:
Senior Advisor, Media Relations
VIA Rail Canada
514 871-6137 | 1 877 393-8787