VIA Rail Canada chooses Cossette

MONTREAL, Nov. 29, 2013 /CNW Telbec/ - Cossette has been named VIA Rail Canada's marketing communications agency after winning two majors bids: one for the management of the VIA Rail brand and the other for the management of its VIA Préférence loyalty program.

"I'm very proud that we won these two national accounts. This win shows that the integrated services we offer, along with our extensive expertise in cutting-edge relational marketing, are fulfilling the needs of major brands," says Mélanie Dunn, President of Cossette in Quebec.

"Through its creativity and innovativeness, the team at Cossette proved that it could manage a prestigious brand like VIA Rail Canada," says Sylvie Bourget, chief Marketing and Sales Officer at VIA Rail Canada. "Its thorough knowledge of the transportation and tourism industries also contributed to its understanding of VIA Rail Canada's needs."

By working to develop the VIA Rail brand and its loyalty program, Cossette will be helping the national passenger rail network reach more passengers and grow its business.

As Canada's national rail passenger service, VIA Rail Canada's mandate is to provide safe, efficient and economical passenger transportation service, in both official languages of our country. VIA Rail operates intercity, regional and transcontinental trains linking 450 communities across its 12,500-kilometre route network, and safely transports nearly four million passengers annually. The Corporation was awarded seven Safety Awards by the Railway Association of Canada over the last eight years, and is recipient of the 2012 Agent's Choice Award voted by Canadian travel agents and presented by Baxter Travel Media. Since 2007, the Government of Canada has invested almost a billion dollars in VIA Rail. Follow the progress of our transformation at

Cossette is a fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. Cossette is a community of talents, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, and Halifax.


For further information:

Marilyne Levesque
514 985-8214


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