MONTREAL, July 15, 2013 /CNW Telbec/ - Via Capitale launches its Art
program to meet the specific needs of a growing number of property
owners who have invested their time, talent, sophistication,
architectural vision, and concern for the environment, for
energy-efficiency or for heritage in making their properties unique and
The aim of the Art program is to present each property in an innovative,
professional and human manner. The slogan "You know the art of living.
We know the art of selling" neatly sums up the philosophy of the
"The Art properties are like their occupants: each is original and
different. For this reason, every property deserves personalized
treatment in order to find the most suitable buyer," said Nicolas
Ayotte, president and CEO of Via Capitale.
The Art program was designed to involve the home owner at every stage of
the process, offering him or her, a range of services with high added
value, provided by highly attentive and competent professionals.
The market for prestige and quality properties is well developed
everywhere in Quebec and represents today from 12% to over 20% of
properties put up for sale, depending on the region.
Each property that qualifies for the Art program is marketed using a
bold, exclusive and personalized approach. This ensures a high-end
campaign that is disseminated across Canada and around the world,
employing a variety of physical and online tools.
"At every stage of the process, our Art client can expect a unique
experience, both in the human and professional senses. The client and
his or her property will be treated with the greatest respect and
sensitivity, and the highest standards of real estate marketing will be
applied. Each property will be individually showcased in a digital
photo album created by a professional photographer, broadcasted on the
dedicated "Art by Via Capitale" Facebook page, on the LuxuryRealEstate.com site, which is an international network of luxury properties website,
as well as on the Art Via Capitale website beginning in September,"
added Nicolas Ayotte.
Every Art program client could also feature his or her property in a
ViaMag Art individualized brochure, either printed or virtual, as well
as in major social networks such as Facebook, Twitter, LinkedIn and
The Art brand signature, as well as the related marketing and
communication tools, aims to reflect the high standards demanded by
these properties, each of which is distinctive in its setting,
neighborhood or area.
For more information about the Art program, visit its Facebook page at
"Art par Via Capitale". To view the main marketing communication
tools, visit: www.artviacapitale.com
About Via Capitale
Via Capitale has been a leader in real estate in Quebec for more than 20
years. Its mission is to offer clients the best possible service by
focusing on the human aspect, on professionalism and technology and on
its network of more than 1300 brokers across the province. Via Capitale
is a division of Brookfield Real Estate Services Inc., an income trust
listed on the Toronto Stock Exchange (TSX:BRE)
SOURCE: Via Capitale
For further information:
Vice President, Marketing and Communications
Office : 514 287-1818 x 307