LONDON, Oct. 3, 2013 /CNW/ - Vertu, the market leader in luxury mobile
communications, celebrated the highly anticipated launch of its latest
handset, the new Constellation, in London last night. Friends of the
brand gathered for the evening to discover the new device at the
magnificent One Mayfair.
(Photo: http://photos.prnewswire.com/prnh/20131003/643383-a )
(Photo: http://photos.prnewswire.com/prnh/20131003/643383-b )
(Photo: http://photos.prnewswire.com/prnh/20131003/643383-c )
Guests were welcomed in to an extraordinary evening, in a fantasy
landscape echoing the English countryside, the concept for which was
taken from Vertu's vibrant new advertising campaign shot by renowned
photographer Kristian Schuller. Headlining the evening's entertainment
were Goldfrapp, who treated guests to a fabulous set, including tracks
from their recently released album, Tales of Us. The glamorous evening event was attended by a whole host of
international guests from across the worlds of art, fashion and design
including Alison Goldfrapp, Dylan Jones, Caroline Rush, Tony Chambers,
Emma McQuiston, Nicholas Coleridge and Melissa Odabash.
The evening was hosted by Vertu Chief Executive Officer, Massimiliano
Pogliani, who commented: "We are delighted to showcase the new
Constellation at this global launch in London, the first in a series of
launch events that will take place around the world over the coming
weeks. This is a period of positive transformation for the company.
Vertu is on an incredible journey that sees us build on our heritage
while fundamentally reshaping the brand for future growth."
Vertu pioneered the luxury mobile phone category with the launch of the
iconic 'Signature' phone in 2002. Since then it has dominated the
category that it created, despite competition from many larger brands
over the years. Each phone is handmade in a state-of-the-art facility
in Hampshire, England, and on completion is signed by the craftsman
that created it - an indication of the passion, pride and dedication
that goes into each product. With the launch of Constellation, a
modern smartphone that combines expertise in fine materials,
craftsmanship, technology and services, Vertu is showcasing a
contemporary form that has been designed and engineered to appeal
equally to the male and female customer worldwide.
Notes to editors:
Vertu aims to deliver the world's best luxury mobile phone experience
for its customers by combining expert craftsmanship and peerless
materials with innovative technology and unique services. Today, Vertu
leads the market that it pioneered over a decade ago.
The Vertu range of mobile phones is made up of three distinct models -
Vertu Ti, Signature and Constellation. Vertu mobile phones are
handmade in England using the world's finest materials, with each one
assembled by a single craftsman.
Vertu is renowned for its curated services; a suite of carefully
selected exclusive offers, content and assistance especially selected
to enhance the Vertu customer's lifestyle. Vertu LIFE offers
personalised recommendations and privileged access to experiences and
events. Vertu CERTAINTY delivers security for customers, their data and
Vertu is available from around 500 stores, including 70 Vertu Boutiques,
in 66 countries.
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Neville McCarthy Associates
Neville McCarthy Associates