VANCOUVER, June 17, 2013 /CNW/ - Every day, while most of Vancouver is
still asleep, early-rising workers toil behind the scenes to help
prepare the city for the day ahead. People such as farmers, sanitation
workers, construction crews, postal workers, and firemen are all up at
the crack of dawn to ensure that the day will be safe, efficient, and
enjoyable. Much of the time, their efforts go unnoticed.
To celebrate the unsung heroes of British Columbia, The BC Egg Marketing
Board (BCEMB) has embarked on a province-wide campaign which encourages
members of the public to nominate an unsung hero in their own lives who
they would like to see recognized and rewarded, via a dedicated website
To kick off the Good Morning BC program, this morning BC Egg Farmers
from the Fraser Valley canvassed the streets of Greater Vancouver
handing out hundreds of breakfast sandwiches in dozens of locations as
a thank you gesture to deserving early risers.
"BC Egg Farmers are up early every single day caring for their hens and
making sure that quality eggs are available for British Columbians,"
says Al Sakalauskas, executive director of the BCEMB. "Today, our egg
farmers were up early caring for others. There are lots of people who
make our lives safer, easier and more enjoyable every day, but they
don't always get the thanks they deserve. The Good Morning BC program
is our way of saying thank you."
A highly personalized level of care is one of the unique attributes that
make BC eggs reliable, responsible and safe food products. BC Egg
Farmers wish to reward others whose ethic of care makes a difference in
About the BC Egg Marketing Board:
The BC Egg Marketing Board is a non-profit organization that is
represented by approximately 138 small, family-owned and operated egg
farms. These farmers support an industry that feeds its neighbours by
providing what could be best described as the perfect food. Our farms
are small and this creates a greater connection to the birds that lay
the eggs. A more intimate, understandable scale of farming means real
people are making responsible decisions about their animals and their
welfare. Our eggs are produced in a manner that reflects the spirit of
responsibility, accountability, and integrity of all our stakeholders.
Our eggs meet or exceed consumer expectations for safety, quality,
health and nutrition, choice, the treatment and welfare of birds, and
protection of the environment. Our farms operate independently, without
government subsidies, and with respect for resources and the products
they produce. As a local business egg farmers support our commitment
and thus we are able to create a stronger, more viable economy for our
current and future generations.
Image with caption: "BC Egg Farmers representative Dan Kampen (right), delivers a hot breakfast to early rising construction worker, Dean Harris (left) as a thank-you for his hard work. Egg farmers rewarded more than 300 people across multiple work sectors around Greater Vancouver this morning as part of the Good Morning BC program, an initiative that recognizes the behind-the-scenes 'unsung heroes' that help the city operate. (CNW Group/BC Egg Marketing Board)". Image available at: http://photos.newswire.ca/images/download/20130617_C8936_PHOTO_EN_28108.jpg
SOURCE: BC Egg Marketing Board
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