Value the Invaluable: Ontario Nurses' Association Unveils Transit Shelter Ads Across Durham

DURHAM, ON, Dec. 3, 2012 /CNW/ - The Ontario Nurses' Association's (ONA) popular 'Value the Invaluable' ad campaign is expanding today as new transit shelter ads are unveiled across the province, including Durham.

The ads feature one in a series of nurse "action figures" much like pro athlete action figures sold to their fans. They urge Ontarians to value nurses the way we value pro athletes, and offer a way for people to voice their support.

The ads can be seen on Highway 2 in several locations in Clarington, Ritson Road, Rossland Road East and Oxford Street in Oshawa, and in several locations along Dundas Street in Whitby.

"We know and most Ontarians understand that nurses really are the most valuable players in health care," says ONA President Linda Haslam-Stroud, RN. "Anyone who has used the health care system has seen the extraordinary skills, dedication and value that nurses bring to the table each and every day. These transit shelter ads continue to make the point that nurses are the heroes of health care."

Haslam-Stroud says that "Our health care system desperately needs the invaluable skills and care that nurses bring, and the government must recognize the fact that dollar for dollar, nurses are the best value in health care."

The transit shelter ads and radio ads that began airing two weeks ago will be in the market for several months. Visit http://www.ona.org/political_action/value.html#stories for a look at some of the stories that people have been telling us about how a nurse has helped them or their family.

ONA is the union representing 59,000 registered nurses and allied health professionals as well as more than 13,000 nursing student affiliates providing care in hospitals, long-term care facilities, public health, the community, clinics and industry.

A photo is available. To view, click here: http://40rhel5streamview01.newswire.ca/media/2012/11/28/20121128-642141-21309-d4b8ad73-fe31-4eed-9390-ecbff811abcb.jpg

SOURCE: Ontario Nurses' Association

For further information:

Ontario Nurses' Association

Sheree Bond
(416) 964-8833, ext. 2430/cell: (416) 986-8240, shereeb@ona.org

Melanie Levenson
(416) 964-8833, ext. 2369, melaniel@ona.org

Visit us at: www.ona.orgwww.Facebook.com/OntarioNurseswww.Twitter.com/OntarioNurses

Profil de l'entreprise

Ontario Nurses' Association

Renseignements sur cet organisme


FORFAITS PERSONNALISÉS

Jetez un coup d’œil sur nos forfaits personnalisés ou créez le vôtre selon vos besoins de communication particuliers.

Commencez dès aujourd'hui .

ADHÉSION À CNW

Remplissez un formulaire d'adhésion à CNW ou communiquez avec nous au 1-877-269-7890.

RENSEIGNEZ-VOUS SUR LES SERVICES DE CNW

Demandez plus d'informations sur les produits et services de CNW ou communiquez avec nous au 1‑877-269-7890.