UrtheCast announces its official scheduled camera launch to the International Space Station

VANCOUVER, July 9, 2013 /CNW/ - UrtheCast Corp. (TSX: UR) ('UrtheCast') announces today that the Russian ISS Program has confirmed that UrtheCast's two Earth monitoring cameras are scheduled to launch to the International Space Station (ISS) on November 20, 2013 from the Baikonur Cosmodrome in Kazakhstan, aboard a Russian Soyuz rocket, along with a payload of space station supplies.

"Finalized placement on the Progress flight manifest is an exciting milestone for UrtheCast. Not only is it a requirement prior to launch, it is key to UrtheCast's mission," remarked Scott Larson, UrtheCast President and CEO. "In the meantime, UrtheCast's camera development remains on-track alongside the coordination of our ground station network and the UrtheCast web platform."

Upon launch aboard a Russian Soyuz rocket, the UrtheCast cameras will orbit the Earth in order to dock with the ISS, which orbits about 350 km above the Earth — a process that takes approximately 48 hours to complete from launch to docking.

The directors of the Russian ISS Program re-scheduled the anticipated launch date to accommodate the launch of the Olympic Torch into space in connection with Russia's 2014 winter Olympic games. UrtheCast understands that this will mark the first time the Olympic Torch has entered open space, on a spacewalk. The Russian ISS Program has also confirmed that the launch of UrtheCast's cameras will not be affected by the recent Proton rocket failure, as the Soyuz mission utilizes an independent launch pad.

About UrtheCast Corp.

UrtheCast Corp. is a Vancouver-based technology company that is developing the world's first near-live HD video feed of Earth, from space. Working with renowned aerospace partners from across the globe, UrtheCast is building, launching, installing, and will operate two cameras on the Russian segment of the International Space Station. Video data captured by the cameras will be downlinked to ground stations across the planet and displayed on the UrtheCast web platform, or distributed directly to exclusive partners and customers. UrtheCast's cameras will provide high-resolution video and imagery of Earth that will allow for monitoring of the environment, humanitarian relief, social events, agricultural land, etc. UrtheCast is in the final stages of completing the assembly of two cameras that are expected to launch into space in late 2013.

Forward Looking Information

This release contains certain information presented constitutes "forward-looking information" within the meaning of applicable Canadian securities laws.  Forward-looking information involves statements that relate to future events and often addresses expected future business and financial performance, containing words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions and includes, but is not limited to, statements about the development and production schedule of cameras suitable for mounting on the International Space Station ("ISS"), the expected launch date for UrtheCast's cameras to be delivered to the ISS, plans to operate camera components on, and stream video footage from, the ISS, and proposed image and video product offerings. Forward-looking statements and information are subject to various known and unknown risks and uncertainties, many of which are beyond the ability of UrtheCast to control or predict, and which may cause the UrtheCast's actual results, performance or achievements to be materially different from those expressed or implied thereby, including, but not limited to, technology changes, reliance on key personnel, the potential for conflicts of interest among certain officers, directors or promoters with certain other projects, competition, delays in launch schedules, unexpected changes in Russian or Canadian government policies, as well as those factors discussed in the section entitled "Risk Factors" in Appendix "A" of UrtheCast (formerly Longford Energy Inc.) and Earth Video Camera Inc.'s Joint Information Circular (the "Circular") dated May 10, 2013, which is available under UrtheCast's SEDAR profile at www.sedar.com. Forward-looking information is developed based on assumptions about such risks, uncertainties and other factors set out herein, in the Circular, and as otherwise disclosed from time to time on UrtheCast's SEDAR profile.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and UrtheCast undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as may be required by applicable securities laws. Readers are cautioned against attributing undue certainty to forward-looking statements.

More information can be found at www.urthecast.com [www.UrtheCast.com].

SOURCE: UrtheCast

For further information:

Scott Larson
President and Chief Executive Officer
UrtheCast Corp.
(604) 669-1788

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