New Birks jewellery store concept to premiere at DIX30 Complex in
Brossard, Quebec and Mapleview Mall in Burlington, Ontario
MONTREAL, June 12, 2013 /CNW Telbec/ - Birks, Canada's leading jeweller
since 1879 is proud to announce that it will be introducing a new
retail concept in the summer of 2013, with new stores opening in
Brossard, Quebec in the DIX30 Complex and in the new Mapleview Mall in
Burlington, Ontario. The new store concept, developed in collaboration
with Sid Lee Architecture, will boast around 1,500 square feet of
retail space entirely dedicated to jewellery from the Birks
"It is with much enthusiasm that we are beginning the construction of
our new retail stores in DIX30 and Mapleview, two markets that are fast
developing," said Jean-Christophe Bédos, President and CEO of Birks &
Mayors Inc. "For almost 135 years, Birks has been the number one
jeweller for Canadians. Today, with the support of a brilliant team of
architects and brand strategists at Sid Lee we are taking another step
in innovating and offering our clients a brand new shopping experience
entirely dedicated to the Birks brand," he concluded.
"It was a thrilling experience to work on a new concept for the Birks
brand, a true Canadian iconic company," said Martin Leblanc, Senior
Partner and Head of Retail at Sid Lee Architecture. "Our team worked on
an exciting design that is sure to impress and surprise consumers—we
were given the challenge to reinvent and refresh the value proposition
of the traditional jewellery store, and we believe the finished product
offers exactly that," he concluded.
The two new stores will carry the Birks Collections of jewellery,
offering customers an extensive selection of prestige, fashion
jewellery as well as stunning designs from the diamond and bridal
collections boasting Canadian diamonds as centre stones. Four new Birks
Collections, introduced last fall across Canada, were met with much
success and have been delighting customers across the country since.
Inspired by Birks' design heritage and Canadian roots, another 16 new
collections will be introduced this year.
Birks & Mayors is a leading retailer with 56 luxury jewellery stores in
Canada and the United States. The Company operates 30 stores under the
Birks brand in most major markets in Canada and 23 stores under the
Mayors brand in Florida and Georgia, two retail locations in Calgary
and Vancouver under the Brinkhaus brand, and one retail location in
Orlando under the Rolex brand. Birks was founded in 1879 and developed
over the years into Canada's premier retailer, designer and
manufacturer of fine jewellery, timepieces, sterling and plated
silverware and gifts. Visit www.birks.com.
About Sid Lee Architecture
Sid Lee Architecture is a creative endeavour, exploring urban design and
architecture through an innovative combination of collaborative design
processes, media and technology applications. Challenging
conventionality, this broad approach generates a new kind of design
knowledge and cross-disciplinary culture, empowering the firm to work
on a large diversity of urban and architectural ventures, from interior
design to urban planning. This new design culture succeeds in
delivering landmark projects of diverse sizes that embody the demands
and expectations of today's clients.
SOURCE: BIRKS & MAYORS INC.
For further information:
Director, Public Relations & Events
Birks & Mayors Inc.