Program helps women entrepreneurs to become powerful engines of economic
TORONTO, Nov. 15, 2013 /CNW/ - Today, EY announced Canadians Kelsey
Ramsden, President, Belvedere Place Development Ltd. and Corin Mullins,
CEO, Holy Crap Cereal will be part of its 2013 class of Entrepreneurial
Winning Women. The North American competition and executive leadership
program identifies a select group of high-potential women entrepreneurs
whose businesses show real potential to scale — and then helps them do
it. This is the first year the program has included women from Canada.
"Kelsey and Corin are savvy business owners who prove Canadian
entrepreneurs are a force to be reckoned with not only in this country,
but around the world," says Carrie Marchitto, EY's Entrepreneurial
Winning Women leader in Canada. "Entrepreneurs — and women — play a
vital role in any healthy and vibrant economy, creating jobs and
driving growth. But despite robust growth in the early stages, many
women entrepreneurs struggle to find the resources needed to continue
to scale their businesses towards market leadership."
"Entrepreneurial Winning Women helps to bridge that 'missing middle',"
explains Marchitto. "By providing the right information, networks and
guidance, EY helps these talented women access capital, identify strong
business advisors and put the processes in place to radically expand
This year's group of Entrepreneurial Winning Women includes 12 companies
with services that range from personalized medicine to jet aircraft
charters to cyber security. Along with the two Canadians, this year's
diverse class represents some of the most innovative women
entrepreneurs in business today. Cumulatively, the 12 Winning Women
employ almost 400 people, and have annual sales totaling nearly $150
"I think it's a tremendous opportunity for any woman to be recognized by
EY, never mind the opportunity to connect with so many other amazing
women and fabulous mentors through the network that EY has provided for
me," says Kelsey Ramsden, President, Belvedere Place Development, Ltd.
"The learning will be pivotal to take this business past the tens of
millions mark and to build it in a way that will bridge generations. I
am just downright grateful."
"EY has opened up a wonderful opportunity with this program for women of
all ages and experiences," says Corin Mullins, CEO, Holy Crap Cereal.
"Just to be recognized by EY is humbling and to be among these
self-made women is truly amazing. I'm thankful for the wonderful
knowledge that I will take home with me to move my company to the next
According to an independent assessment by Babson College, participant
companies have an average growth of nearly 50% per year and a
corresponding 26% average growth in the number of jobs they provide.
"Women represent tremendous untapped business potential. Initiatives
like these are critical, and we're so pleased to have Canadian women in
the program this year," adds Marchitto.
Ramsden and Mullins will be honoured for being selected as part of the
2013 class of Entrepreneurial Winning Women at Canada's EY Entrepreneur Of The Year 2013 National gala, on 27 November 2013 in Toronto. The gala will
culminate EY Canada's 20th anniversary of celebrating the country's
brightest entrepreneurs, and Canada's EY Entrepreneur Of The Year 2013
will be announced.
The 2013 winners are:
Kelsey Ramsden, President | Belvedere Place Development Ltd
(London, Ontario, Canada) Belvedere Place Development is a nine-year-old
general and civil contractor with a reputation for delivering projects
on-time and on-budget. The company began with small roadway projects
and now constructs large-scale infrastructure, including roads,
bridges, underground works, treatment plants and airports. Expanding
globally, Belvedere is on track to continue expansion from Western
Canada and the Caribbean into emerging markets, where fast-growing
populations mean high demand for infrastructure development.
Corin Mullins, CEO | Holy Crap Cereal
(Sechelt, British Columbia, Canada) Holy Crap Cereal is the world's most
amazing breakfast cereal. The handmade, certified organic,
non-genetically modified, allergen-free cereal line was born in 2009
from the desire for a great-tasting cereal safe for people with food
allergies. Now, Holy Crap Cereal products are sold in over 2,500 stores
and are favorites of athletes, diabetics, celiacs, dieters and even
astronauts, who brought the cereal with them to the International Space
Raegan Moya-Jones, Co-Founder and CEO | aden + anais, Inc.
(New York, New York) aden + anais has built a successful global brand on
one of the most classic baby products: muslin swaddling blankets, which
are light-weight and perfect for keeping babies cool in summer and warm
in winter. From a home-based business launched in 2006, aden + anais
has grown to more than 4,500 retail clients, including Nordstrom,
Bloomingdales, Harrods and Babies R Us, with a growing worldwide
distribution network that spans 61 countries across Asia, Australia,
Europe and North America. Retailers are clamoring for the company's
rapidly expanding product line that is a favorite among moms
everywhere, including Beyoncé and Catherine, Duchess of Cambridge.
Julia Beardwood, Founding Partner | Beardwood & Co LLC
(New York, New York) Beardwood & Co, founded in 2004, has made its mark
taking an uncommon approach to product branding and advertising:
eliciting emotional reactions based on needs, wants and dreams, and
putting clients' end-users at the center of its campaigns. Today the
company has some of the highest levels of customer satisfaction in the
industry and counts among its clients a roster of globally known
consumer products, nonprofits and business-to-business brands. The
company hopes to leverage its clients' branding and advertising
successes (and its own blossoming reputation) to further entrench
itself as a leading agency-of-choice worldwide.
Denise Wilson, President and CEO | Desert Jet
(Palm Springs, California) Desert Jet is a full-service aircraft
management, charter and maintenance company. Structured as the private
car service of the sky, private flyers can use Desert Jet's services as
they need, with no requirements like buying a fractional share, jet
card or membership. Aircraft under asset management with Desert Jet
benefit from increased operational safety with the option to earn
revenue. A three-time Inc. 500|5000 list honoree, the company has grown
over 600% in the last three years and has its sights on further
Karri Bass, CEO | Illumination Research
(Cincinnati, Ohio) Illumination is a market research and strategy
consulting firm that conducts customer research throughout the world to
help businesses create ideas to fuel growth. The company's clients
include many of the world's largest consumer products companies and
retailers, including Procter & Gamble, Nestle and Pepsi. It has a track
record of delivering better and faster research through its unique
capabilities and team of experts. The eight-year-old business is
rapidly gaining ground, with significant global expansion plans to
serve its multinational clients.
Jamie Kern Lima | IT Cosmetics
(Jersey City, New Jersey) IT Cosmetics is one of the fastest growing
cosmetics companies in America. The innovative business works with
leading plastic surgeons to infuse anti-aging technology into
high-performance makeup and skin care products that solve women's
beauty concerns and help them look and feel their most beautiful.
Established in 2008, IT has received 200+ press placements in 2013
alone including TODAY Show, Allure, CEW, WWD, InStyle, W, Glamour,
People StyleWatch, Marie Claire, MORE and The New York Times. IT is
sold on QVC as well as in 600+ ULTA Beauty stores nationwide and on
itcosmetics.com with 2013 sales of over $60 million. IT's truly your
beauty, but better®!
Adrienne Choma | Saladax Biomedical, Inc.
(Bethlehem, Pennsylvania) Saladax develops and commercializes novel
diagnostic assays for the practical delivery of personalized medicine,
including improved cancer drug dosing and early Alzheimer's detection.
The nine-year-old company's ultimate goal is replacing the current
standard of care in cancer drug dosing with more precise dosing
methods, resulting in a better quality of life, fewer adverse side
effects and improved treatment results for chemotherapy patients.
Jennifer Blumin | Skylight Group
(New York, New York) With six properties, Skylight Group is New York's
largest event venue management firm, brokering access to otherwise
inaccessible spaces for a roster of clients that includes Google, Nike
and Ralph Lauren. With the rise of global media, Skylight has grown in
tandem with its clients, enabling them to create experiential
narratives that expand an event from the 300 people in a room to the
300,000 watching across the world. Alone in its niche, Skylight Group
has seen 100% growth in the last year, enabling the company to lead its
Fortune 500 clients into the future of events as an invaluable part of
Joy Taylor | TayganPoint Consulting Group
(Lambertville, New Jersey) TayganPoint Consulting Group, established in
2009, is a niche management consulting company focused on helping
pharmaceutical, health care, financial services and energy
organizations improve their efficiency and overall business
performance. TayganPoint's team of process experts have a reputation
for hands-on service and deep sector expertise. This deep knowledge of
its clients' business needs allows the company to continue to grow its
client portfolio and expand into new markets.
Dr. Lisa Williams | World of EPI, LLC
(Chula Vista, California) The World of EPI, which teaches multicultural
understanding among children, was founded on the belief that all
children deserve access to authentic, multicultural dolls that
encourage dreams, promote intelligence and open their hearts to beauty
of all types. Founded with a line of books in 2005, the World of EPI is
now a multi-faceted business that includes the Positive Perfect doll
line with plans to expand into animation.
Phyllis W. Newhouse | Xtreme Solutions, Inc.
(Atlanta, Georgia) Xtreme Solutions, founded in 2002, is an end-to-end
IT services and solutions provider, with offerings that range from IT
business consulting to state-of-the-art cyber security consulting and
forensic analysis. The company employs 23% of the world's certified
ethical hackers and network security professionals to help secure its
clients' private networks and prevent cyber-attacks. The company plans
to create a larger global presence and platform for new international
customers, supported in part by strategic alliances with large
companies to help serve smaller businesses.
The distinguished 2013 panel of independent judges for the
Entrepreneurial Winning Women program included:
Cynthia Cohen, CEO, Strategic Mindshare
Laurie Cunnington, President, Ward Williston Oil Company
Leslie Firtell, President & CEO, Tower Legal Solutions
Harold Mills, CEO, ZeroChaos
Mike Cohen, Managing General Partner, VGPartners
The Entrepreneurial Winning Women program is conducted in collaboration
with several organizations that encourage the development of
women-owned businesses, including the Women Presidents' Organization
(WPO), the Women's Business Enterprise National Council (WBENC), the
National Association of Women Business Owners (NAWBO), The Committee of
200 (C200), the Kauffman Foundation and Babson College's Center for
Women's Leadership. For more information on the program, visit www.ey.com/ca/entrepreneurialwinningwomen.
About EY's Strategic Growth Markets practice
EY's Strategic Growth Markets practice guides Canadian entrepreneurs by
delivering integrated services tailored to their goals and needs at
every stage of the business lifecycle. We are the world's leader in
advising, guiding and recognizing the entrepreneurs who propel the
economy - and community - forward.
For more information, please visit ey.com/ca/Entrepreneurs.
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and confidence in the capital markets and in economies the world over.
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For more information, please visit ey.com/ca.
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SOURCE: EY (Ernst & Young)
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