Twist Image chosen as Social Media agency for C2-MTL

Twist Image to bring 'social' to the global conversation on commerce and creativity at C2-MTL event.

MONTREAL, Feb. 6, 2012 /CNW Telbec/ - As C2-MTL gets ready to take the business conference where it has never been taken before, the team is thrilled to announce that Twist Image has been selected as its Social Media agency. This close collaboration was created to take the C2-MTL event and extend it to the many online channels.

"C2-MTL is about collaboration, not competition. If Montreal wins, we all win." says Jean-Francois Bouchard, CEO and senior partner of creative agency Sid Lee and curator of the C2-MTL event. "Our partnership with Twist Image further validates our mission: to make Montreal a focal point for the global conversation about commerce and creativity. We have tons of respect for Mitch and his partners and we're honoured to have an agency like Twist Image working with us."

C2-MTL (as in Commerce + Creativity) takes place in Montreal on May 22nd - 25th, 2012. The conference will offer more than a great line-up of speakers (like Francis Ford Coppola, Michael, Eisner, Arianna Huffington and more), but will also include practical advice and work tools with the objective of completely revitalizing the conference experience through non-traditional means. This includes special segments from creative partner, Cirque du Soleil, immersive exhibitions, a creativity "bootcamp", custom talks and experientially-oriented workshops designed to fire the imagination. It will all take place in a specially-constructed "innovation village" set in and around the historic and refurbished 19th century New City Gas complex, featuring a fascinating range of interactive installations.

"In speaking to JF and the C2-MTL team, it became clear that this was more than an event," says Mitch Joel, President of Twist Image. "The collision of creativity and commerce is going to change business as we know it forever. The opportunity to not only be a part of the conversation, but to help facilitate it is very exciting. Twist Image, Sid Lee and the C2-MTL teams all know how important Montreal is to this collision of creativity and commerce… now we're ready to show the world."

About C2-MTL
A brave new commercial world requires brave new business models, and from May 22-25, 2012, Montreal's C2-MTL conference will go where no business conference has gone before. This unprecedented gathering of international business leaders is a completely new kind of annual business conference, one that explores the relationship between commerce and creativity, as well as its potential to redefine business. C2-MTL is giving notice that the business conference of the past is exactly that: in the past.

Curated by international creative agency Sid Lee in collaboration with content partner Fast Company, special creative partner Cirque du Soleil, and powered by leading conference specialists HSM Global, C2-MTL acknowledges the generous assistance of the Government of Québec.

About Twist Image
An award-winning Digital Marketing agency, Twist Image has been at the forefront of new media for over a decade. The national agency - with offices in Montreal and Toronto - has twice been named one of the top ten marketing agencies in Canada by Marketing Magazine.


For further information:

Caroline Lavergne
Communications, C2-MTL
514 570-5768

For more details:

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