Trumpia Adds Free Mobile Text Rewards Program to Improve Customer Loyalty

All-In-One Marketing Platform Brings Rewards Cards into the Digital Age with Innovative Mobile Solution

ANAHEIM, Calif., Feb. 16, 2012 /CNW/ - Trumpia, the leading solution provider for Multi-Channel Marketing and Messaging, offering mobile text, email, voice broadcast, IM and social media in a single integrated platform, today launched the beta version of its new loyalty rewards program, leveraging QR code and mobile keyword technologies. This new capability is free to Trumpia's premium monthly plan subscribers.

Offering a more contemporary alternative to the old paper or plastic bonus rewards cards, Trumpia's new rewards program works right on everybody's mobile phone to increase convenience and security for consumers and encourage repeat purchasing for businesses.

Unlike other solutions, Trumpia adds four main benefits to an otherwise ordinary mobile rewards program.

First, Trumpia's mobile rewards program allows a business to engage customers across a variety of devices - not only smart phones but also conventional feature phones. This gives customers a choice as some will enjoy scanning the business's QR code with a smart phone while others will prefer to text-in its mobile keyword.

Second, Trumpia's integrated solution allows a business to engage its customers further -- beyond just the mobile rewards program. Businesses can use Trumpia's powerful All-In-One Marketing platform to grow their customer databases and send promotional offers to mobile numbers that they collect through the rewards program. Trumpia's award-winning All-In-One Marketing Solution has already satisfied the needs of thousands of businesses and organizations by powering successful campaigns.

Third, all of the benefits of Trumpia's All-In-One Marketing solution are available at one affordable price that other providers charge for stand-alone mobile marketing, email marketing or loyalty marketing solutions. In addition, all of Trumpia's features are truly integrated into one user interface to work in tandem via a single dashboard.

Fourth, Trumpia was designed with anti-fraud measures in mind. During each reward point transaction, an approval with an easy click is required by the business' staff. Trumpia also tracks points and flags suspicious or fraudulent activities.

Trumpia's mobile rewards program is simple to set-up. Businesses just define a reward and then select the amount of points that customers must accumulate before being able to redeem their prize. Trumpia uniquely offers two ways for customers to add points. Consumers can either scan a QR code or text in a mobile keyword, which the business approves in real-time upon each in-store visit or purchase. This extra step protects the business against people who might try to use the system to fraudulently add points. When customers accumulate enough valid points to reach their rewards goal, they are sent an automatic text message to confirm that they can redeem their prize. The system also offers an easy-to-use reporting feature that allows an administrator to view, at a glance, whether or not the customer has already earned and redeemed a prize against a specific rewards goal. Finally, to help the business promote its rewards program easily and effectively, Trumpia offers a professionally-designed flyer that a business can quickly customize, automatically configure and then print.

"Now a business can offer its customers the best of the old punch card system conveniently and securely on their mobile phones – eliminating paper cards that are easy to lose and misplace," said Derek Rhie, co-founder and director of sales and support for Trumpia. "Our mobile rewards card program makes it easy for people to connect and engage with their favorite business again and again so they can take advantage of the perks of being a loyal customer. At the same time, it helps a business improve its bottom line by increasing revenues, saving administrative costs and avoiding fraudulent stamping activities that are often associated with paper or plastic cards."

About Trumpia

Trumpia is the only All-In-One Multi-Channel Messaging and Marketing platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media for an All-In-One price. Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment. For more information, text TRUMPIA to 76000, sign-up for a free webinar or call +1-888-707-3030.

SOURCE Trumpia

For further information:

CONTACT: Andrea Corry, Trumpia, +1-415-484-4208,

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