Trend Micro's Mobile App Reputation is a technology industry 1st to thoroughly and automatically analyzes mobile apps for malware
threats, privacy risks, and resource consumption impact; Secures
OTTAWA, Feb. 15, 2012 /CNW/ - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, today announced Trend Micro™ Mobile
App Reputation, the first industry technology that can automatically
identify, analyze and rate mobile applications including malware,
potential theft of private data and system resource abuse including
battery, memory, and bandwidth. This is welcome news for the growing
number of Android users in Canada.
Similar to Google Bouncer Service, which is focused on malware detection
in Google's Android Market, Trend Micro's Mobile App Reputation
analyzes additional mobile app attributes and also works with 3rd party Android app stores. While Bouncer analyzes for malicious code
within apps, Trend Micro analyzes not only for malicious code but also
privacy risks and system resource consumption. "Google Bouncer Service
is a great first step toward getting additional security control over
the Google App Store so we applaud Google. But we still need to see
security measures for all the other Android App stores" commented
Raimund Genes, CTO, Trend Micro in response to Google's recent
Fast growing marketplace both for legitimate app developers and
According to Research2Guidance, there were more than 500,000
applications published on the Android Market in September 2011. Trend
Micro threat research experts identified more than 1000 malicious
Android apps in 2011 with that number growing at an astounding rate of
60% month over month. In 2012, Trend Micro threat researchers estimate
the number of malicious Android apps will grow to more than 120,000.
"The flexible nature of this technology allows for many possibilities --
potential 3rd party app market and product integrations are just some of the short-
term initiatives we are working on," said Mr. Genes. "We already
provide our technology to 3rd party app stores looking for an automated procedure to vet the
applications to distribute. Integration of mobile application
reputation could help to protect their users, while also providing
upfront information about potential security, privacy and resource
impact of certain apps before they are downloaded"
Initially scanning Android and Symbian applications, the technology will
continue to add scanning of additional platforms over time. "We
currently track and monitor over 250,000 applications, and have the
capacity to add another 5,000+ per day as new apps and app updates are
released. Our intent is to provide the largest and fastest source of
critical information to secure and enhance the mobile ecosystem.
Obviously other application platforms are important to this goal,"
added Mr. Genes.
Users of Trend Micro's mobile security solutions for both consumers and
corporations are already seeing the benefit of mobile application
reputation, with faster updates to protection against the increasing
amount of Android-based threats.
Consumers can download a free Android malware scanner at
While businesses can find out more about Trend Micro's mobile security
About Trend Micro
Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its
Internet content security and threat management solutions for
businesses and consumers.
SOURCE Trend Micro Canada
For further information:
Canadian Media contact: Claire M. Tallarico, 416 616 9940