Award-winning campaign showcased Richmond BC's distinctive culinary
RICHMOND, BC, Dec. 5, 2013 /CNW/ - It's a hat trick of awards for
Tourism Richmond's groundbreaking www.365daysofdining.com campaign. At this week's Tourism Industry Association of Canada's
(TIAC) annual Canadian Tourism Awards, presented by the Toronto Star
and Visa Canada in Ottawa, Tourism Richmond's innovative year-long
foodie-focused campaign captured The Social Media Initiative of the Year Award.
Earlier this year, 365 Days of Dining won Best Social Media Campaign (Public) at the Vancouver Social Media Awards and Innovation of the Year at the Richmond Chamber of Commerce's Annual Awards of Excellence.
"We are honoured and proud to be recognized in this way by our peers
with a Canadian Tourism Award for excellence. It was no small feat for
our marketing and communications team to keep a year-long campaign
relevant, fresh and interesting but they did and now Richmond has
secured its position on the map as a West Coast foodie destination,"
said Tracy Lakeman, CEO of Tourism Richmond. "Even six months after the
campaign has ended the 365 Days of Dining blog remains a key resource
garnering strong monthly visitation."
By targeting a niche aspect in social media marketing, the widely
successful, cost-effective and innovative foodie-focused campaign, 365
Days of Dining was born. Armed with market research and a desire to
capitalize on the international rise in culinary tourism, Tourism
Richmond's goal was to tell Richmond's overall destination story, by
focusing primarily on the city's increasingly popular Asian food scene.
The imaginative and groundbreaking concept featured a global search and
the hiring of a salaried blogger to experience all of Richmond, as a
visitor, while dining at 365 eateries in 365 consecutive days and
blogging at www.365daysofdining.com from June 2012 to June 2013. The campaign exceeded all targets, was
embraced by all stakeholders, increased awareness and restaurant
visitation and earned kudos and media coverage from around the world.
The Canadian Tourism Awards are presented annually by the Tourism
Industry Association of Canada to recognize success, leadership and
innovation in Canada's tourism industry, and to reward those people,
places, organizations and events that have gone above and beyond to
offer travelers superior tourism experiences in Canada. The Canadian
Tourism Awards have become the standard of excellence for businesses
and organizations in the travel industry, showcasing the nation's best
tourism products, services and experiences.
For more on 365 Days of Dining, visit www.tourismrichmond.com/media and www.365daysofdining.com
High resolution photos and video of the 365 Days of Dining campaign are
available upon request
About Tourism Richmond
Tourism Richmond is a non-profit, membership driven destination
marketing organization (DMO) whose primary mandate is to enhance
awareness about the destination through sales and marketing initiatives
and by providing excellent visitor and member services. Ultimately,
Tourism Richmond's goal is to increase economic wealth related to
tourism for the City of Richmond and all stakeholders. British
Columbia's 4th largest DMO, Tourism Richmond was recognized with the
DMO Professional Excellence Award in 2010. That same year, Tourism
Richmond's highly collaborative partnership with the City of Richmond,
as a Venue City during the Vancouver 2010 Olympic Winter Games, earned
two awards for community excellence.
SOURCE: Tourism Richmond
For further information:
Director of Communications