From the Creators of Life with Derek, Innovative Entertainment App Targets Kids and Tweens With An Original
Series & Suite of Related Interactive Activities
TORONTO, Jan. 9, 2012 /CNW/ - Award-winning creator, producer and
distributor Shaftesbury (Life with Derek) and its acclaimed digital media division, Smokebomb Entertainment,
today announced the launch of the first original mobile App series for
kids and tweens, Totally Amp'd. Targeted to kids aged 8 - 14 and starring Ashley Leggat (Life with Derek) and Cristine Prosperi (Degrassi: The Next Generation), Totally Amp'd tells the story of five talented teenagers who are brought together to
become the next big pop group. Featuring a 10-appisode live-action
music comedy series, an original soundtrack and a suite of interactive
activities designed to fully immerse kids in the action, Totally Amp'd will launch worldwide via the Apple App Store on Thursday, January 26th and is published by XMG Studio. The first appisode and related
activities of Totally Amp'd will be available for free download, and the remaining content can be
unlocked for a one-time fee of $4.99 (U.S./Canada). The first appisode
can be viewed at http://ow.ly/8kSyH.
"Totally Amp'd is the first App of its kind for the underserved tween mobile
entertainment market - we see this as a brand new category," said
Daniel Dales, CEO and Executive Producer, Smokebomb Entertainment.
"Focusing on an aspirational story and very real characters that kids
will fall in love with, Totally Amp'd offers hours of interactive entertainment that will put viewers in the
middle of the action, delivering a creative and emotionally immersive
"Looking at the habits of today's teens and tweens, always on their
phones texting, messaging and emailing on the subway or the bus, the
decision to work on Totally Amp'd was a no-brainer," said Ray Sharma, founder and CEO of XMG Studio.
"There's huge potential in the 'appisode' space - no one wants to watch
half of a made-for-television episode on their phone when commuting."
Featuring 10 six to nine-minute "appisodes," Totally Amp'd tells the story of five teenagers with raw talent who come together in
the hopes of becoming the next big pop group. When XMP! Music announces
a contest for an up-and-coming band to win a spot opening for pop
sensation Charlie Fever, the label's savvy receptionist-turned-manager,
Zoe (Ashley Leggat), taps a group of teens to form the band Totally Amp'd in order to bring home the prize - and show up her arrogant boss,
Archie. Through the course of the series, Zoe and her handpicked crew
navigate the rocky - and hilarious - road to fame while trying to make
their dreams come true. The dynamic young cast also includes Cristine
Prosperi and Demetrius Joyette (Wingin' It) as members of the aspiring band.
With each Totally Amp'd appisode, interactive content is unlocked that turns iOS devices into
sophisticated Music, Movie and Design studios. Creating posters and
album covers, customizing the band's look, directing music videos,
remixing and uploading their own vocals to the original songs, and much
more, kids will have endless hours of artistic activity at their
fingertips as they create their own custom content within the Totally Amp'd narrative.
Totally Amp'd is executive produced by Christina Jennings, Scott Garvie and Shane
Kinnear; produced by Daniel Dales, Jarrett Sherman and Jay Bennett; and
published by XMG Studio. The live-action series is directed by Benjamin
Weinstein (Life with Derek, Baxter) and written by Karen McClellan (Being Erica). All original music performed by the cast was written and composed by
award-winning composer Jared Gutstadt, CEO and co-founder of Jingle
Punks (The Voice).
Totally Amp'd is a joint initiative of Shaftesbury and Smokebomb Entertainment.
Published by XMG Studio, the project has been funded with the
participation of the Canada Media Fund's Experimental Stream and the
OMDC's Ontario Interactive Digital Media Tax Credit.
Visit Totally Amp'd online at the following links:
Founded in 1987, Shaftesbury is an award-winning creator, producer and
distributor of original content for television and multiple platforms,
with programming available in more than 120 countries worldwide. Recent
productions include three seasons of The Listener for CTV and Fox International Channels and five seasons of Murdoch Mysteries for Citytv, UKTV and ITV STUDIOS Global Entertainment. Shaftesbury's
slate of programming for kids and families includes the global hit
series Life with Derek and the movie follow-up to the series, Vacation with Derek. Shaftesbury's divisions include Shaftesbury Factual, which is focused
on non-fiction storytelling across a broad spectrum of genres;
Smokebomb Entertainment, the company's digital media division
responsible for the development and production of original
multiplatform series and companion web experiences for Shaftesbury's
slate of properties; and Shaftesbury Sales Company, which manages
international sales and distribution for the company's content.
Shaftesbury recently launched Shaftesbury U.S., a new division focused
on development for the U.S. market located in Los Angeles, California. www.shaftesbury.ca
About Smokebomb Entertainment
Smokebomb Entertainment is an award-winning pioneer in the digital media
world, led by co-founders and co-heads Daniel Dales and Jarrett
Sherman. Smokebomb creates original, interactive multiplatform content
as well as media-rich online and mobile companion experiences for
broadcast television series. At the core of every project created is a
focus on character and storytelling, and how those elements speak to
and engage target audiences. Smokebomb has developed several original
series for digital deployment, including Backpackers and Focused, and is in production on Totally Amp'd and State of Syn, two groundbreaking App series that blend episodic live action with a
suite of interactive games and activities. www.smokebomb.ca
About XMG Studio:
XMG Studio is an award-winning developer of hit video games for
mobile devices. Founded in late 2009, XMG has been pushing the app
envelope to create innovative titles that provide a cool experience for
casual gamers. The company's core focus is to develop properties that
allow players to actively immerse themselves in our games. Whether it
is the incredible customization feature in Drag Racer Pro Tuner, or
the experimental touch mechanic in Cows vs. Aliens, XMG's portfolio
of mobile casual games all seek to drive the maximum in user
engagement through innovation. Based in Toronto, Canada, XMG is
presently one of the largest independent mobile game studios in the
emerging app economy. For more information visit www.xmg.com, follow XMG on Twitter.com/xmgstudio or become a fan on facebook.com/xmgstudio.
Image with caption: "Standing, l to r: Brock Morgan ("Tyler"), James A. Woods ("Archie"), Ashley Leggat ("Zoe"), Demetrius Joyette ("Brando") and sitting, l to r, Cristine Prosperi ("Aria"), Camden Angelis ("Lexi") and Amanda Thomson ("Madison") star in Totally Amp'd, the first original mobile App series for kids, launching on January 26, 2012 via the Apple App store. (CNW Group/Shaftesbury)". Image available at: http://photos.newswire.ca/images/download/20120109_C2777_PHOTO_EN_8723.jpg
For further information:
For further information or to obtain access to the Totally Amp'd App, please contact:
Dana Whitney | Jeane Wong
ONE PR Studio (for Totally Amp'd)
email@example.com | firstname.lastname@example.org