Groundbreaking site at TORONTO2015.org celebrates joyful spirit of the
TORONTO, Nov. 29, 2013 /CNW/ - The online gateway to the TORONTO 2015
Pan Am/Parapan Games has undergone a technological — and more
user-friendly — transformation to make it easier to access content on
mobile devices, such as smart phones and tablets.
The year-long project to revamp TORONTO2015.org was led by FUSE
Marketing Group Inc. in partnership with its sister company, Soft
Gravity Inc. FUSE is the Official Supplier of Web and Social Media
Development and Management for the TORONTO 2015 Games.
"Every Games ups the ante when it comes to delivering a world-class
digital experience for its fans, athletes and spectators. Thanks to
FUSE and Soft Gravity, we now have a fantastic website that sets a new
benchmark," said Ian Troop, chief executive officer of the TORONTO 2015
Pan Am/Parapan Am Games Organizing Committee (TO2015).
"With their expertise, we'll be able to grow, engage and interact with
the fan base of the 'People's Games' both here in Canada and throughout
the Americas and Caribbean," he continued.
In addition to its more robust structure, the website captures the
colourful, youthful and joyful spirit of the Games. The site, packed
with more photos galleries and videos, also offers a sneak peek at the
official sport pictograms of the Games.
Content, which includes athlete profiles, feature stories,
behind-the-scenes looks at the competition venues and fun information
on the 51 Pan Am and Parapan Am sports, is available in English, French
and Spanish. It is also delivered in an accessible format for people of
"TO2015 challenged us to aim very high," said Stephen Brown, president
of FUSE Marketing Group Inc. "We knew we wanted to create innovative
ways to engage not only with the athletes and visitors coming to
Toronto, but also the vast global audience who follow these sports.
"That's why we have used forward-thinking technology and communications
strategies to position TORONTO2015.org as its audience grows as the
Games approach," he added.
The website's groundbreaking redesign is an important step towards its
Games-time role, when it is anticipated traffic will jump from 200,000
to 175 million page views a month in the summer of 2015.
In July and August 2015, TORONTO2015.org will be the ultimate authority
on the 2015 Pan Am and Parapan Am Games with comprehensive, unbiased
coverage of competition results and medal standings in near real time.
It will also be an invaluable resource for spectators and other
visitors to the Games' region.
The site was developed with responsive design principles on Soft
Gravity's proprietary CMS platform, unroole™, enabling it to render
consistently on all devices, while supporting the massive traffic
spikes expected during the Games.
The platform gives publishers the freedom to write and change content,
look and feel, and some of the integration on a page-by-page basis. A
unique "time machine" component means editors can experience the site
from any time vantage point, be it in the future or the past.
About FUSE Marketing Group
FUSE Marketing Group (www.fusemg.com) is a creative brand activation agency. Passionate about delivering
strategic, innovative and effective marketing solutions, FUSE is a
marketing services company with a proven track record as a valued
partner to a roster of leading Canadian clients. Working in a climate
of true collaboration and creativity, these partnerships drive sales,
build brands and grow businesses. To learn more about FUSE Marketing
Group, visit www.fusemg.com or www.facebook.com/FUSEmg and on Twitter @fusemg.
The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015)
is tasked with the responsibility of planning, managing and delivering
the Games. Its mission is to ignite the spirit through a celebration of
sport and culture. The TORONTO 2015 Pan American Games will take place
July 10−26 and the Parapan American Games August 7-14.
The 2015 Games are funded by the Government of Canada, the Province of
Ontario, as well as other partners and sponsors. CIBC is the Lead
Partner of the Games.
For more information about the Games, please visit TORONTO2015.org.
SOURCE: Toronto 2015 Pan/Parapan American Games
For further information:
Director, media relations and chief spokesperson TO2015
Susan Willemsen, Alexandra Muszynski-Kwan or Ashleigh Mair
The Siren Group Inc.