The virus created by kbs+ montreal spreads across Quebec!

An unique advertising campaign for the MSSS to fight the flu will be taking up residence in Quebec homes for months to come

MONTREAL, Oct. 31, 2013 /CNW Telbec/ - For a second consecutive year, kbs+ montreal has created a campaign for the Minister of Health and Social Services (MSSS) to encourage Quebecers to get the flu vaccine. To accomplish this, kbs+ has brought its little green monster out of retirement and into Quebec homes on tissue boxes and television screens.

Personifying the flu virus with humour, the little monster stars in a TV cartoon where he secretly sneaks around everywhere; proving that the flu can strike at any time. The captivating 30 second spot is accompanied by an equally engaging soundtrack for maximum effect and recall. A 10 second banner ad with the same messaging will also appear during TV shows.

"We put our culture of invention to work for the client, as that's the only way to stand out from the crowd today. We created a relevant communication tool for this public awareness campaign, that being a box of tissues. Developed in collaboration with Cascades, these special tissue boxes were designed to get noticed at the point-of-sale as well as inside Quebec homes, for the duration of the campaign and beyond", explains Annie Aubert, president of kbs+ montreal. The tissue boxes will be sold in packages of 3 and 6 at various IGA, Jean Coutu, Wal-Mart and Proxim stores throughout the province.

"Using the tissue box was a natural. It allowed us to print information promoting the importance of getting the flu vaccine, as well as show how rampant and indiscriminate the virus is via the little green monster", says Benoît Mendreshora, creative director of kbs+ montreal.

All advertising will invite the public to learn more about both vaccination and the flu by visiting the website:

About kbs+ canada
A member of the MDC Partners, kbs+ canada is a full-service creative and innovative advertising agency with offices in Montreal, Toronto, New York and London. kbs+ canada's diverse client roster includes Dairy Farmers of Canada, Target Canada, the Ministère de la Santé et des Services sociaux (MSSS), Business Development Bank of Canada, Church & Dwight, The Keg Steakhouse & Bar, Purdue Pharma, Merck Frosst, World Vision and Subway.

About MDC Partners
MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms, it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. "MDC Partners is the Place Where Great Talent Lives". MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

Image with caption: "Tissue boxes bearing printed information promoting the flu vaccine; the brainchild of ad agency kbs+ montreal (CNW Group/kbs+)". Image available at:

SOURCE: kbs+

For further information:

kbs+ montreal
555, boul. René-Lévesque West., 17th floor
Montréal, Québec H2Z 1B1
514 875-7430

Media inquiries: 

For further information, campaign visuals or to schedule an interview with Annie Aubert, please contact:

Annick Létourneau
Massy Forget Langlois Public Relations
Tel.: 514 842-2455, ext. 28
Cell: 514 914-4678

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