MONTREAL, Oct. 2, 2013 /CNW Telbec/ - Telefilm Canada and the Canada
Media Fund (CMF) will be showcasing the versatility of creators who
alternate between television productions and feature films at MIPCOM, the largest annual global market for entertainment content across all
platforms. Following its success last year as MIPCOM's Country of
Honour, Canada will be spotlighting its productions to buyers from
around the world during the event to be held in Cannes from October 7
to 10, 2013.
This year, MIPCOM is exploring the phenomenon of creators traditionally
associated with feature films who are just as talented in television
production in order to benefit from the small screen's new golden age.
Telefilm Canada and the CMF will be facilitating a panel on the topic
Talent versatility as part of MIPCOM: The Listener, Call Me Fitz and 19-2
MIPCOM will welcome the creators behind three Canadian productions who
decided to alternate between film and television. A panel on the topic,
hosted by Telefilm Canada and the CMF, will reunite several Canadian
industry leaders the likes of Christina Jennings, chairman and CEO Shaftesbury Films (The Listener); Jocelyn Deschênes, producer and founder of Sphère Média Plus (19-2); Daniel Grou (Podz), director (19-2); Sheri Elwood, screenwriter and director (Call Me Fitz); as well as Michael Souther, executive producer and co-owner of Amaze Film + Television (Call Me Fitz).
The multiplatform environment inspires versatile creators
It is increasingly difficult to distinguish between content designed for
the big screen, television or the Internet. The CRTC recently unveiled
that Canadians spend on average 28.2 hours per week watching TV shows.
Furthermore, 34 per cent of Canadians watch television content weekly
on the Internet.
"Canada is one of the most dynamic multiplatform content production
centres in the world. The country creates innovative content that
caters not only to Canadian audiences but also to an international
public," said Carolle Brabant, executive director of Telefilm Canada. "Our industry has enormous
talent, and they benefit from the creative freedom that new
multiplatform devices have to offer. The result: the development of
creative content designed for audiences searching for fresh stories
that they can consume when and wherever they want."
According to Valerie Creighton, President and CEO of the CMF, "Canadian creators seek to engage
Canadian audiences while reaching out to new audiences on any platform.
Our industry knows how to compete in international markets with a
winning combination of talent, innovation and know-how. Canadian dramas
are resonating with audiences in several world market and Canada's
multiplatform youth products are unmatched elsewhere on the planet. We
will be presenting seven leading Canadian youth productions during a
conference session showcasing Canada at MIP Junior, MIPCOM's world
showcase for kids programming."
Canadian partners at MIPCOM
The promotion of Canadian content at MIPCOM 2013—which includes a
presentation of multiplatform projects, a panel, networking activities
as well as communication and marketing strategies—was made possible
thanks to the generous collaboration of a host of partners, namely the
Canadian Tourism Commission, Entertainment One, PriceWaterhouseCoopers,
Rogers Broadcasting, the Directors Guild of Canada and the Canadian
Media Production Association as well as several of the provincial
For more information, visit our MIPCOM microsite: www.canada-mipcom2013.ca.
About Telefilm Canada
Telefilm is dedicated to the cultural, commercial and industrial success
of Canada's audiovisual industry. Through its various funding and
promotion programs, Telefilm supports dynamic companies and creative
talent here at home and around the world. Telefilm also administers the
programs of the Canada Media Fund. Visit www.telefilm.ca and follow us on Twitter at www.twitter.com/telefilm_canada.
About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the
production of Canadian content and applications for all audiovisual
media platforms. The CMF guides Canadian content towards a competitive
global environment by fostering industry innovation, rewarding success,
enabling a diversity of voice and promoting access to content through
public and private sector partnerships. Please visit www.cmf-fmc.ca.
The CMF's Canadaonscreen.ca is a website designed to showcase and celebrate Canadian creative
talent and content destined for all types of screens, from television
productions to games, Web content and software and applications.
SOURCE: Telefilm Canada
For further information:
Andréane Leblanc, Advisor, External Communications, Telefilm Canada
(514) 283-0838, ext. 2066 or 1-800-567-0890
Pierre Campeau, Communications Manager, Canada Media Fund