A landmark deal between the EU and Canada will help boost transatlantic
trade of spirits drinks
TORONTO AND BRUSSELS, Sept. 26, 2014 /CNW/ - On 26 September, the EU
Canada Summit in Ottawa is expected to formally announce the conclusion
of the historic free trade agreement between the EU and Canada - the
Comprehensive Economic and Trade Agreement (CETA), further opening each
market to trade.
spiritsEUROPE, the body representing the European producers of whiskies,
gin, vodka, cognac, etc welcomed the deal. Paul Skehan, Director General, said: "This is great news for European and Canadian consumers, and great news
for the spirits sector in Europe. At a time when domestic markets are
difficult, export markets are providing the only opportunities for
growth. Canada is already the 5th largest market for European spirit drinks, generating €285 million for
the European economy each year, and a deal now will open the
opportunity for increasing our sales there. It would also mean greater
access to quality European spirits for Canadian consumers."
"CETA provides Canadian spirits the platform to expand and broaden sales
to the world's largest consumer market", said Spirits Canada President and CEO Jan Westcott. "Deep cultural and business ties between Canada and the 28 strong
European Union Member States well positions Canadian Spirits exporters
to grow from our current $30 million in annual sales. The elimination
of tariff and non-tariff trade barriers is the key to long-term value
for both consumers and manufacturers".
spiritsEUROPE and SPIRITS CANADA are particularly encouraged by the
following key achievements:
Full elimination of all import tariffs on spirits and wines;
Better enforcement of previous agreements with the CETA dispute
Abolition of the obligation to blend bulk spirit imports with local
Increased transparency in the way provincial liquor boards operate in
Canada and abroad;
Restrictions on new discriminatory private liquor stores;
Protection of centuries of European culture. Canada has agreed to
recognize and protect those European products with specific geographic
characteristics - e.g. Scotch Whisky, Irish Whiskey, Cognac, Grappa,
Entrenched European recognition and protection for Canada's signature
alcohol drinks, Canadian Whisky and Canadian Rye Whisky.
Westcott: "Canadian Spirits manufacturers warmly welcome CETA as a key milestone in
Canada's aggressive trade liberalization strategy". Skehan: "We now look forward to a smooth and speedy ratification of the CETA
Agreement by the European Parliament and Members States".
spiritsEUROPE is the representative body for the spirits industry at European level
comprising 31 associations and 8 multinationals (Read more)
Spirits Canada is the only national trade association representing the interests of
Canadian Spirits manufacturers, exporters and consumers.
SOURCE: Spirits Canada
For further information:
Paul Skehan, Director General:
+ 32 (475) 388415
Jan Westcott, President & CEO:
+ 1 (416) 707 8851