PARIS, Feb. 13, 2012 /CNW/ - LOUIS XIII(R) Grande Champagne Cognac, the
world's most esteemed spirit from the House of Rémy Martin(R),
announces a new partnership with The Film Foundation, the leading
non-profit film preservation organization, founded by filmmaker Martin
Scorsese. LOUIS XIII and The Film Foundation are both known for
upholding living histories and have a shared purpose of artistry and
heritage. The collaboration will include a contribution from LOUIS XIII
to The Film Foundation in support of the foundation's film preservation
activities in 2012, as well as additional support and participation at
exclusive Film Foundation events. The partnership marks the first
occasion in which a spirit House enters into an official partnership
with The Film Foundation.
Celebrated across the globe as the King of Cognacs, LOUIS XIII
understands the importance of archival techniques, stewardship of
legacy and the true value of passionate dedication to a fragile medium.
With this unique French savoir faire passed down from generation to
generation, LOUIS XIII was officially registered in 1874. Today, every
decanter remains the resulting effort of four generations of Cellar
Masters. LOUIS XIII is a unique blend of 1,200 eaux-de-vie from Grande
Champagne aged up to 100 years, yielding one century in each glass.
"Much like the time, finesse and care it takes to create a rare,
luxurious spirit such as LOUIS XIII, so does film preservation. Film is
at the heart of the American and French culture and both mediums
require a high degree of talent and craftsmanship to maintain," said
Augustin Depardon, Global Brand Director - LOUIS XIII. "LOUIS XIII has
been enjoyed over centuries and we want to ensure the same for classic
films, which is why we believe this partnership with The Film
Foundation, and their dedication to preserving motion picture history,
is so important for our House to honor and support."
"We're grateful to LOUIS XIII for their support of The Film Foundation
and our work in film preservation," said Jennifer Ahn, Managing
Director of The Film Foundation. "LOUIS XIII is a brand that's
committed to preserving its rich history, just as The Film Foundation
is committed to preserving the cinematic heritage that we all share.
LOUIS XIII's True Genius program is a great opportunity to highlight
some of the important films we're helping to restore, some of which
were created a century ago and will still be there a century from now.
Just like LOUIS XIII Cognac."
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For further information:
Beth Andrews , Luxury Management Group, +1-310-854-4772, firstname.lastname@example.org; Contact: Caroline Sarrot-Lecarpentier, Cognac Louis XIII, +33-1-44-13-44-13, email@example.com