Thanks to its business model, Harmonia has enjoyed annual growth of 25%
since its inception in 2006
MONTREAL, Sept. 12, 2012 /CNW Telbec/ - The arrival of Harmonia (www.harmonia.ca) in the Montreal market may not herald a revolution, but it certainly
marks a major innovation in the packaging and delivery of funeral
services built on the company's remarkable success in Quebec City since
"Discreetly under the radar, the funeral needs, expectations and
practices of Quebecers have significantly evolved in the past decades.
We took an in-depth look at these changes, and developed a new
approach, unique in the Province of Quebec. Our exclusively
contemporary approach emphasizes the ceremonial rather than incidental
aspects and provides one of the finest and most affordable funeral
accompaniment services on the market," says Harmonia CEO Alain Chartier
Rethinking the business model
The traditional funeral service model was based on an age-old formula:
embalming, a casket purchase, funeral home wake, religious service and
disposition of the remains, all difficult steps Quebecers have had to
take over the decades in the event of death.
However, in addition to an increasingly significant shift in funeral
rite preferences, the conventional model is costly for both funeral
homes and consumers. "The high cost of building and maintaining a
funeral home, operating a fleet of vehicles, purchasing and maintaining
a casket inventory can easily result in a traditional service price tag
of between $8,000 and $15,000. Our model is more focused on cremation,
paying last respects to the deceased and ensuring their memory lives
on, and this reduces the cost to from $1,500 to $4,000," Chartier says.
Focus on the essential spiritual and material aspects
Rather than embalming and a funeral home wake, the starting point of the
Harmonia approach is cremation, a practice that has increased from just
3% in 1970 to fully 75% today.
Following cremation, Harmonia invites family and friends to gather in
the presence of the urn in a meaningful site predetermined by the
deceased or their heirs. It could be a place of worship or one of the
increasingly popular choices of a cultural setting, such as a museum or
historical site, or a private property. These options offer a more
personal and generally less expensive way to mark the final farewell.
The next step is disposition of the ashes. Harmonia offers a variety of
choices in this regard: internment in a cemetery, columbarium or
cinerary park, which is the case most of the time. Ashes can also be
scattered outdoors on a site chosen for its natural beauty or special
significance. Harmonia can work hand-in-hand with clients to organize
this type of ceremony.
Today, a frequent request is perpetuating the memory of the deceased.
Harmonia offers a full range of avenues to fulfill this wish, including
the Harmonia Memorial Web, the personalized guest remembrance bookmark, the Memorial Diamond, the Memorial CD, life story or memorial album.
Finally, Harmonia's one-stop planning centre provides peace of mind
through the pre-arrangement of funeral services entered into with a
living person who records their last wishes without a financial
commitment through a cremation will.
Doing things properly at reasonable cost
"The founding principle of our company is offering services to those who
want a different funeral experience, commemorating the memory of the
dearly departed with sensitivity and good taste without spending a
small fortune, especially given the difficult recent economic times,"
says Alain Chartier. "We also founded Harmonia to introduce people to
other avenues that offer a streamlined, personalized, high-quality and
Founded in Quebec City in 2006, Harmonia (www.harmonia.ca) is the only national chain that offers affordable funeral support and
planning services to anyone regardless of beliefs or religious
denomination. Harmonia's event-based approach to funeral rites and
cremation-focused services sets a new standard in paying last respects
and perpetuating the memory of the deceased. Harmonia has approximately
30 employees, with service locations in Quebec City, Montreal,
Saint-Georges de Beauce, the South Shore of Quebec, and
For further information:
514-317-5715, extension 205