Partnership and Company set ambitious global Water, Climate, Packaging
and Agriculture performance goals
ATLANTA, July 9, 2013 /CNW/ - The Coca-Cola Company and World Wildlife
Fund (WWF) are working to advance the Coca-Cola system's sustainability
stewardship with the announcement today of new, bold global
environmental goals and an expanded global partnership.
These ambitious goals, which complement other Coca-Cola well-being and
community commitments, focus on sustainable management of water,
energy, and packaging use as well as sustainable sourcing of
agricultural ingredients through 2020.
Building on the initial successes of their nearly decade-long
partnership, Coca-Cola and WWF have agreed to extend their efforts by
meeting ambitious new conservation and performance targets, promoting
the integration of nature's value into decision-making processes and
convening influential partners to help solve shared global
"At Coca-Cola, we are deeply committed to working with partners to
address our collective environmental challenges and responsibly manage
the planet's resources," said Muhtar Kent, Chairman and Chief Executive
Officer, The Coca-Cola Company. "As we face a resource-stressed world
with growing global demands on food and water, we must seek solutions
that drive mutual benefit for business, communities and nature. Working
with WWF will continue to challenge our Company to advance our
sustainability programs, and WWF's expertise will be instrumental in
reaching our environmental performance goals, some of which they help
"We are witnessing unprecedented demands on natural resources around the
world. Continuing with business as usual puts everything at risk,
including the viability of business," said Carter Roberts, President
and CEO, World Wildlife Fund. "These problems can only be solved by
working together, and our work with Coca-Cola has proven that
collaboration can amplify and accelerate the impact we need."
Under the renewed and expanded partnership, Coca-Cola and WWF jointly
developed new 2020 environmental sustainability goals for the Coca-Cola
system - the Company and its nearly 300 bottling partners in more than
200 countries. These goals include:
1. Improve water efficiency by 25%. Coca-Cola will improve its water use efficiency per liter of product
produced through operational advancements throughout the Coca-Cola
system. This target complements the 21.4 percent improvement in water
use efficiency achieved from 2004 through 2012.
2. Help ensure healthy, resilient freshwater systems. Coca-Cola and WWF will expand their joint conservation efforts to 11 key
regions across five continents, including river basins of the Amazon,
Koshi, Mekong, Rio Grande/Bravo, Yangtze and Zambezi; the catchments of
the Great Barrier Reef and Mesoamerican Reef; and key regions in the
Amur-Heilong, Atlantic Forests and Northern Great Plains.
3. Reduce CO2 emissions embedded in 'the drink in your hand' by 25%. Coca-Cola will work to reduce the greenhouse gas emissions across its
entire value chain, making comprehensive carbon footprint reductions
across its manufacturing processes, packaging formats, delivery fleet,
refrigeration equipment and ingredient sourcing.
4. Responsibly source material for PlantBottle™ packaging. Coca-Cola will work with WWF to assess the environmental and social
performance of plant-based materials for potential use in its
PlantBottle™ packaging. This will enable the Company to meet its goal
to use up to 30 percent plant-based material for all its PET plastic
bottles by 2020.
5. Sustainably source key agricultural ingredients. Coca-Cola will work to sustainably source its key ingredients, including
sugarcane, sugar beet, corn, tea, coffee, palm oil, soy, pulp and paper
fiber, and orange. Coca-Cola also has established Sustainable
Agriculture Guiding Principles and will work with WWF to implement the
guidelines throughout the Coca-Cola system for these commodities. In
addition, Coca-Cola is also working to sustainably source lemon, grape,
apple and mango.
In addition to the goals jointly developed and announced with WWF,
Coca-Cola has reaffirmed its water replenishment goal and evolved its
package recovery goal through 2020 to include:
6. Replenish 100% of water used. Coca-Cola will return treated water from its manufacturing processes
back to the environment at a level that supports aquatic life, and
replenish the water used in its finished beverage products through
continuing its community water projects with partners in more than 100
countries. To date, Coca-Cola's replenishment work has balanced an
estimated 52 percent of product volume through 468 projects.
7. Reach a 75% recovery rate of bottles and cans in developed markets. Coca-Cola will work with the beverage industry and local organizations
to establish baseline information and work to increase recovery and
recycling in developing markets. The Company will continue to reduce
the amount of material and energy used in its packaging as well as
continue to use both recycled and renewable content.
Since 2007, The Coca-Cola Company and WWF have worked together to
conserve and protect freshwater resources around the world while
helping to improve the efficiency of Coca-Cola's global operations. To
date, the partnership has led to major conservation gains, including
helping to improve the ecological health of seven of the world's most
important freshwater basins across five continents, helping improve the
Coca-Cola system's water efficiency by 20 percent, working to prevent 5
million metric tons of CO2 emissions across Coca-Cola's global
manufacturing operations, and promoting more sustainable agricultural
practices in the Company's supply chain.
Media Conference Call
Coca-Cola and WWF will be hosting a conference call for media to learn
more about this announcement and ask questions at 1 p.m. ET on July 9,
2013. The conference call will be hosted by Bea Perez, Coca-Cola Chief
Sustainability Officer; Jeff Seabright, Coca-Cola Corporate
Environmental Officer; and Carter Roberts, President and CEO, World
Media are invited to join the call at 1 p.m. ET. If interested, contact
Coca-Cola or WWF media contacts listed below.
@Coca-ColaCo will be hosting at Twitter Chat with WWF on Wednesday, July
10, from 9:30-10:30 a.m. to discuss this announcement and address
public comments and questions. The Twitter Chat will be hosted by Jeff
Seabright, Coca-Cola Global Environmental Officer.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world's most valuable brand, our
Company's portfolio features 16 billion-dollar brands including Diet
Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute
Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices and
juice drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives
that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our associates,
and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's
top 10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
About World Wildlife Fund
WWF is the world's leading conservation organization, working in 100
countries for half a century. With the support of almost 5 million
members worldwide, WWF is dedicated to delivering science-based
solutions to preserve the diversity and abundance of life on Earth,
halt the degradation of the environment and combat climate change.
Visit www.worldwildlife.org to learn more.
SOURCE: Coca-Cola Ltd.
For further information:
The Coca-Cola Company
World Wildlife Fund