Emerging co-ops competing for $200,000
GUELPH, ON, June 12, 2013 /CNW/ - Today, The Co-operators launched the
National Co-op Challenge, a social media contest that allows emerging
Canadian co-operatives to compete for a share of $200,000 in prize
money. Following the success of last year's inaugural challenge, The
Co-operators is bringing the contest back, to once again allow
Canadians to decide which small and expanding co-ops will win grants.
The National Co-op Challenge was developed by The Co-operators last year
as part of its celebrations of 2012, which the United Nations
proclaimed the International Year of Co-operatives. The format, which
allows anyone to vote for their favourite contestants through Facebook,
reflects the participatory nature of co-operatives, which are governed
on a democratic basis by their members.
"We had such a wonderful response to last year's challenge, that we just
had to do it again," said Kathy Bardswick, president and CEO of The
Co-operators. "We encourage eligible co-ops throughout Canada to put in
an application and compete for prize money. Best of luck to all the
Eligible co-ops' applications are being accepted until July 8. For the
application form and more details, visit The National Co-op Challenge
section of The Co-operators website at www.cooperators.ca/en/About-Us/foundation/national-coop-challenge.aspx.
Once applications have been reviewed, four finalists will be selected
from each of four regions from across the country. They will have an
opportunity to make a short video pitch, which will be posted on
Facebook. The public will then vote for their favourites, and the top
two vote-getters in region will each receive prizes of $25,000. A Grand
Prize winner will be selected randomly from among the eight regional
winners, earning themselves extra resources to grow their business.
About The Co-operators:
The Co-operators Group Limited is a Canadian-owned co-operative with
more than $34 billion in assets under administration. Through its group
of companies it offers home, auto, life, group, travel, commercial and
farm insurance, as well as investment products. The Co-operators is
listed among the 50 Best Employers in Canada by Aon Hewitt; Corporate
Knights' Best 50 Corporate Citizens in Canada; and the Top 50 Socially
Responsible Corporations in Canada by Sustainalytics and Maclean's
magazine. For more information visit www.cooperators.ca.
SOURCE: The Co-operators
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