The AIR MILES Reward Program donates 380,000 AIR MILES to the Canadian Red Cross to support Alberta Flood Relief

AIR MILES Collectors urged to donate by redeeming their miles to Alberta flood victims

TORONTO, June 21, 2013 /CNW/ - The AIR MILES Reward Program is launching a donation drive starting with a 380,000 AIR MILES contribution to the Canadian Red Cross to help support the flood victims in Alberta.   AIR MILES is also encouraging Collectors to support those affected by redeeming their AIR MILES reward miles to help with relief efforts following the widespread flooding that has swept the province.

AIR MILES Collectors who wish to redeem 190 reward miles for a $20 donation to the Canadian Red Cross for the Alberta Floods Response efforts can do so online at  All contributions will receive a tax receipt from the Canadian Red Cross.

"AIR MILES is a passionate supporter of the Canadian Red Cross, and at times like these, it's important to make sure we do our part as an organization to help," said Andy Wright, president, AIR MILES Reward Program. "We also want to urge our Collectors to redeem their AIR MILES to donate and help those affected by this disaster so close to home."

"The Canadian Red Cross greatly appreciates AIR MILES' support," said Conrad Sauvé, Secretary General and CEO of the Canadian Red Cross. "In emergencies and disaster situations, contributions from generous Canadians allows the Red Cross to assist people in need. Last year alone, we responded to 2,321 disasters across the country."

Canadians are also encouraged to support the Canadian Red Cross relief efforts by making a financial donation. Donations can be made online at, at your local Red Cross office or by calling toll free 1-800-418-1111.

About the Canadian Red Cross

The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and over 185 National Red Cross and Red Crescent Societies. Our mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.

About the AIR MILES Reward Program

Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

SOURCE: AIR MILES Reward Program

For further information:

AIR MILES Media Office, (416) 552-2352 or


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