AIR MILES Collectors urged to donate by redeeming their miles to Alberta
TORONTO, June 21, 2013 /CNW/ - The AIR MILES Reward Program is launching
a donation drive starting with a 380,000 AIR MILES contribution to the
Canadian Red Cross to help support the flood victims in Alberta. AIR
MILES is also encouraging Collectors to support those affected by
redeeming their AIR MILES reward miles to help with relief efforts
following the widespread flooding that has swept the province.
AIR MILES Collectors who wish to redeem 190 reward miles for a $20
donation to the Canadian Red Cross for the Alberta Floods Response
efforts can do so online at www.airmiles.ca. All contributions will receive a tax receipt from the Canadian Red
"AIR MILES is a passionate supporter of the Canadian Red Cross, and at
times like these, it's important to make sure we do our part as an
organization to help," said Andy Wright, president, AIR MILES Reward
Program. "We also want to urge our Collectors to redeem their AIR MILES
to donate and help those affected by this disaster so close to home."
"The Canadian Red Cross greatly appreciates AIR MILES' support," said
Conrad Sauvé, Secretary General and CEO of the Canadian Red Cross. "In
emergencies and disaster situations, contributions from generous
Canadians allows the Red Cross to assist people in need. Last year
alone, we responded to 2,321 disasters across the country."
Canadians are also encouraged to support the Canadian Red Cross relief
efforts by making a financial donation. Donations can be made online at
www.redcross.ca/helpnow, at your local Red Cross office or by calling toll free 1-800-418-1111.
About the Canadian Red Cross
The Canadian Red Cross is a member of the International Red Cross and
Red Crescent Movement, which includes the International Federation of
Red Cross and Red Crescent Societies, the International Committee of
the Red Cross and over 185 National Red Cross and Red Crescent
Societies. Our mission is to improve the lives of vulnerable people by
mobilizing the power of humanity in Canada and around the world.
About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier
coalition loyalty program with more than 10 million active Collector
accounts, representing approximately two-thirds of all Canadian
households. The AIR MILES Reward Program allows Collectors to earn
reward miles simply by doing their everyday shopping at more than 220
leading brand-name Sponsors, representing thousands of retail and
service locations across Canada and leading global brands online. The
AIR MILES Reward Program also allows Collectors to indulge in more than
1,200 leisure, entertainment, merchandise, travel and a range of
accredited, environmentally-friendly lifestyle rewards. With AIR MILES
Cash, Collectors can also have the flexibility to instantly redeem
their AIR MILES reward miles in-store towards many every day and high
value purchases like gas, grocery, drug store items and home
improvement purchases at participating Sponsors.
SOURCE: AIR MILES Reward Program
For further information:
AIR MILES Media Office, (416) 552-2352 or firstname.lastname@example.org